Paul Dughi.com

Category: Social

• Facebook Research Social

  For students: social media = bad, video games = good

  A new study shows that 15-year olds that are active users of social networks, such as Facebook, perform worse in school versus students that use social media rarely.  It’s a pretty comprehensive study, tracking more than 12,000 teens and was conducted by the Royal Melbourne Institute of Technology. The study…

  August 11, 2016
• Consumer Content Marketing Facebook Research Social

  Facebook is taking on Click Bait articles

  Facebook is updating its algorithm (again) by updating the News Feed rankings to reduce the amount of click bait stories in your feed. It won’t penalize individual stories, but rather assign a quality score to publishers for each story.  The more click bait stories that run, the less likely ANY…

  August 5, 2016
• Advertising Facebook Google Mobile Research Search Social

  Organic search clicks are falling dramatically as mobile search grows

  If you needed more incentive to invest in paid search on Google, here it is.  Organic search continues to decline as the “natural” listings are increasingly pushed down the page by paid listings. In the latest research from Merkle, organic visits – which had grown over 50% last year –…

  July 26, 2016
• Advertising Facebook Social

  Facebook getting 68% of all social media ad dollars

  Facebook is a monster. We knew that, but today we’re finding out how big that monster is. When it comes to social media ad dollars, Facebook is grabbing nearly 68 cents of every dollar spent. eMarketer estimates FB is pulling in $22.37 billion in net ad revenues this year. That’s…

  July 25, 2016
• Consumer Facebook Social

  Look out Craigslist, Facebook is bringing back Marketplace (again)

  Facebook dabbled with marketplace in the late-2000’s, but it went dormant for years. Now, I’m hearing from friends who say it’s popping up in their apps again. It appears to be still in the testing phase.  It hasn’t shown up on my phone or tablet yet, but it is showing…

  July 19, 2016
• Facebook Social Video

  Does Facebook have a responsibility to censor live broadcasts?

  Facebook is in the center of a controversy.  What role should the social media company play in showing violence live while it happens? I’m sure the company would prefer to sit on the sidelines.  They’re a social network where friends share what’s happening in their lives, but they keep getting…

  July 13, 2016
• Advertising Fraud Law Social

  Digital ad market could be 2nd largest revenue source for organized crime

  Two congressman have asked the Federal Trade Commission (FTC) to investigate online ad fraud.

  July 12, 2016
• Facebook Journalism News Social

  Facebook is in the news business whether it wants to be or not

  Just days after Facebook said it’s not a news feed, it was thrust right back into the news business with two shootings shown on Facebook Live.  The sniper fire in downtown Dallas put Michael Kevin Bautista in the middle of the action when he streamed the gunshots live on Facebook…

  July 10, 2016
• Facebook Journalism News Newspaper Research Social Television

  Local news most trusted by news consumers

  We’ve read the stories that majority of people get their news from social media.  We’ve also read how trust in the newspaper and TV news media has eroded.  But how does social media do on the trust scale when it comes to news?

  July 7, 2016
• Digital Facebook Metrics SnapChat Social

  Is SnapChat losing its “coolness” factor as older users join?

  I remember when I got active on Facebook.  One of the first things I did was check the pages of my children.  I noticed my son hadn’t posted a lot.  When I asked him, he smiled and said “That’s because you’re looking at my public page.”  Turns out he had…

  July 5, 2016
• Advertising Facebook News Social

  Facebook Live Video to add commercial breaks/video ads

  Facebook has been paying some publishers and celebrities to publish live videos.  In order to get mass adoption, it’s looking at adding commercials.  Matt Navarra and Moshe Isaacian recently showed this screen shot which shows the early signs of the ability to add commercials is already built into the back-end code…

  July 3, 2016
• Consumer Facebook Social Video

  Facebook going video mad, but people still prefer text for news

  Facebook has gone video mad.  Between Facebook Live launching and the news that FB is now paying notable content creators for video, it’s clear to see which way the social network is growing.  When it comes to news, however, the overwhelming majority still want text.

  June 23, 2016
• Content Marketing Research Social

  No correlation between social shares and people reading anything

  When we post a story about something that happened in our town on Facebook, we almost immediately see people sharing it and commenting on it. More often than not, somebody asks “Where did this happen?” or “Is everybody OK?” In almost every case, that information is contained in the article.…

  June 20, 2016
• Facebook Fraud Hacking Passwords Social

  32 Million Twitter passwords may have been stolen — top passwords may surprise you

  If your Twitter password is “123456,” “querty,” or “password,” you might have bigger security issues than knowing your Twitter password’s been stolen. But amazingly, those were three of the top five passwords among the 32 million accounts uncovered by the website LeakedSource. They got my password

  June 12, 2016
• Apps Facebook Research Social

  Is our love affair with social media coming to an end?  

  For the first time, the time spent by social media users on Facebook, SnapChat, Twitter and Instagram has stopped growing. In fact, the numbers are falling at a significant rate in the U.S. Facebook was off 6.7%. SnapChat was off 1.9%. Twitter was off 2.7%. Instagram showed the biggest drop…

  June 10, 2016
• Research Social

  What happened when researchers scanned teenagers brains while using Social Media

  The same brain circuits that are activated by eating chocolate and winning money are activated when teenagers see large numbers of “likes” on their own photos or the photos of peers in a social network, according to a first-of-its-kind UCLA study that scanned teens’ brains while using social media. Brain…

  June 7, 2016
• Facebook Metrics Social

  

  Publishers seeing a 42% drop in Facebook reach

  Drug dealers like to give away a “taste” of their product for free.  They want to get you to sample it and then get hooked.  It’s only then that they start charging for it and, the more you crave it, the higher the price. Now I’m not really comparing Facebook to…

  June 6, 2016
• Facebook Google Social

  Should lawyers be able to do Social Media searches of potential jurors, check their Facebook pages, and possibly craft specific arguments using that information?

  Here’s a new one.  In a big – really big – court case, a California judge banned the lawyers from researching what jurors posted on social media.  Both counsels agreed to the order rather than have the judge announce to the jurors that they were being researched.  The judge noted that…

  June 2, 2016
• Apps Consumer News Research Search Social

  3 million apps and counting: How many are actually getting used

  Android users can download more than 1.6 million apps. Apple’s app store exceeds 1.5 million. With all that choice, how many are actually being used? More than I thought.

  May 31, 2016
• Advertising Google Search Social

  More changes to Google AdWords coming

  In the not too distant past (OK, a few short months ago), Google revamped its search page.  They removed the right rail (although you can still add it to your AdWords order if you buy through third-parties.  It won’t show up, but you can still try!). So why did they do…

  May 31, 2016
• Advertising Facebook Google Research Social

  

  Google is tracking you on 70% of all websites: How you can opt-out of tracking cookies

  I thought it was creepy enough when I noticed Google had pulled information from my email (via Gmail) and displayed it when I searched on Google.  Like when I bought airline tickets and got the confirmation through Gmail… and then noticed when I searched Google, it displayed the flight information…

  May 30, 2016
• Facebook Search Social

  Could Google or Facebook decide the election if they wanted to? You bet.

  Research shows they could — if they decided to do so. While there’s no indication that’s what they are doing, the same research says it could happen and most of us would never know.

  May 29, 2016
• Advertising Attribution Consumer Metrics Social

  The AdWords Illusion: Forget the sales funnel

  I’ve written before about the problem with using”last-click attribution” as a key metric for deciding where and how to place your advertising. Who gets credit for driving customers?  The last thing they visited. Many marketers are just counting the click and forgetting about all the other marketing it took to…

  May 28, 2016
• Advertising Content Marketing Research Social Television

  Is this the new norm: the five screen family?

  Last week, I looked around the room and noticed an interesting thing.  Maybe you’re seeing this at your home as well.  We were watching the NBA playoffs on TV.  My wife was on her I-pad and so was I.  My son was on his laptop.  I’m sure if my grandson…

  May 25, 2016
• Facebook Journalism News Social

  Should the news you see be chosen by Journalists or by its Popularity?

  No doubt you’ve seen the commotion about how Facebook picks stories for its Trending section after several former workers said they were told not to feature certain news sites.  Makes for an interesting headline about Facebook suppressing conservative news blogs, but I had a different reaction.

  May 23, 2016
• Content Marketing News Social

  Do people even know who published the social media content they’re reading?

  You work so hard to craft that perfect piece of content and post it on social media. Hooray! Lots of people click on it.  That’s sure to get people to like your page, visit you more often, and hopefully remember where they got it, right?  Well, maybe not. If you’re…

  May 18, 2016
• Advertising Facebook Social

  More adventures with Facebook ads: Definite weirdness in what gets approved

  I thought it was me, but after talking at length with Facebook’s ad helpers, I’m convinced there are some really weird bugs in their ad approval process.   We’ve had really mixed results with getting things approved. I wrote here about how Facebook kept flagging some ads because of “sexual content”…

  May 18, 2016
• Content Marketing Social

  Do your video ads work without sound? Most of them are being seen that way

  Silence is golden when it comes to Facebook videos.  Well, maybe not quite, but new research shows that approximately 85% of FB video views are occurring without sound. Digiday showcases one publisher, LittleThings, which averages 150 million monthly views on Facebook.  85% happen with users turning on the sound.  And…

  May 17, 2016
• Consumer Social

  The impact of not responding quickly to customer inquiries on social media

  If somebody called your business to ask a question about a product, would you put them on hold for 5 minutes?  An hour?  Ten hours?  That’s what happening when people send you a message via social media, and they’re not happy when they’re ignored.  A study by Sprout Social, tracking…

  May 15, 2016
• Privacy Social

  Another reason to watch what you put on social media

  “Social media has become an integral – and very public – part of the fabric of most American’s daily lives…We cannot afford to ignore this important open source in our effort to safeguard our secrets – and our nation’s security.” – Bill Evanina, ODNI’s National Counterintelligence and Security Center Director…

  May 15, 2016
• Social

  The state of social media:  A fundamental shift

  May, 2016 stats from eMarketer show some interesting changes in social media consumers.  For the first time, the majority of US social network users were age 35 or older in 2015.  That line has been narrowing for years, but it’s the first time the “older folks” officially crossed into the…

  May 14, 2016
• Ad Block Content Marketing Social

  How do I reach people using ad blockers?

  While nobody can seem to agree on how many people are actually using ad blockers, there is consensus about three things: There’s a bunch of people using them. The number is growing. Publishers are increasingly worried about losing revenue. A study by Juniper Research estimates that it will cost publishers…

  May 13, 2016
• News Social

  

  Where do people get their news? Social media beats every medium except one

  With the fast adoption rate of internet-connected smart phones, you would expect the number of people accessing news on mobile to rise substantially.  Well, it did.  In a Knight Foundation research study done by Nielsen, 89% of the U.S. adult mobile population access news on mobile devices.

  May 12, 2016
• Social

  Weird Facebook glitch rejects ads as too sexual

  There’s something weird going on with Facebook ads right now. It’s either that or I no longer have any idea what constitutes a sexual or adult products ad, nudity, or cleavage. In the last week, we’ve had three different FB ads turned down because of what I can only assume is…

  May 11, 2016
• Social

  Testing Facebook’s Instant Articles for news publishers

  cvle Now that Facebook has opened up Instant Articles to more news publishers, we’ve been trying to decide whether to jump in with both feet, run away as quickly as possible, or find some middle ground that benefits us.  We get it benefits FB users, and FB, but we’re a…

  May 9, 2016
• Content Marketing Social

  

  It’s not all about content marketing

  Yeah, yeah.  We’ve all heard it a thousand times:  You need to post original content to get traffic. Content is king.  That’s what they told me. Build a better mousetrap and the world will beat a path to your door. I’m calling BS on that.

  April 28, 2016
• Content Marketing Digital Search Social Viral Campaigns

  

  Five great viral video campaigns for your enjoyment

  Some fun spots to break up your day. Ellen DeGeneres and Adele teamed up for a fun adventure.  Ellen sent Adele into a Jamba Juice store with an earpiece.  She had to say whatever Ellen told her.  Funny stuff.  As you can imagine, the video went viral on social media.…

  April 27, 2016
• Consumer Content Marketing Social

  

  Marketing to teens on social

  Want to reach teens with your marketing?  You better be prepared to be nimble. We all know tastes change quickly with teenagers.  What’s hot one day is ice cold the next.  It’s the same with social media.  Just about the time you figure out where they are on-line, they move. …

  April 27, 2016