Category: Newspaper
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Changing Consumption Habits During the Coronavirus Pandemic
Remember all the headlines about the death of network news? It turns out the ABC World News Tonight with David Muir is the #1 program on television right now. It’s not just the #1 news program; it’s the #1 program period – beating everything in prime time. During the coronavirus…
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Senators Ask for Relief for Journalists Amid Coronavirus Pandemic
“Local news is in a state of crisis,” said a letter written by a group of 19 Senators in a letter to Senate leadership. The senators warn that the widespread impact of the COVID-19 pandemic – including plummeting advertising revenue – could decimate local and regional news outlets even as…
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When local media dies, government spending and waste increases
We have many real world examples to draw from when looking at newspaper shutdowns and the aftermath. A study from researchers at the University of Notre Dame and the University of Illinois/Chicago has been able to quantify the impact on the community, or at least the local government, and the…
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Which Advertising Medium Do Consumers Trust the Most?
With U.S. consumers being exposed to an average of 10,000 brand messages every day, and 90% of consumers reporting that advertisements influence their purchase decisions, the power of advertising is undeniable. According to research from Clutch, consumers in the United States say Television and Print are the advertising mediums that…
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Just how prevalent is social media for small businesses?
Just how prevalent is social media for small businesses? It’s fair to say it’s nearly universal. Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here. 38%…
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Some good news for the newspaper industry
Here’s some good news for the newspaper industry. Gen Z (under 18), 18-24-year olds, and 30-34 years olds are increasing their readership. Comparing traditional newspaper use (either in print or online) with the same study done in 2015, Civic Science found a stark increase among the youngest demos. Newspapers may…
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A scary chart for the newspaper industry
The decline of U.S. newspaper has been well documented by now, but this chart from the American Enterprise Institute shows just how deep the cuts have been.
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Partisan views on media more entrenched than ever
If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according to a national survey by Pew Research Center. While Democrat views on the impact of the national news media have grown more positive, Republicans have grown even more negative in…
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News organizations ask Congress for authority to collectively bargain with Google, Facebook
The New Media Alliance represent almost 2,000 news organizations, primarily newspapers. This week, the organization starting asking Congress for some help in taking on the big internet companies. Call it a pre-emptive strike for collective bargaining with Google and Facebook. It’s no secret that Goo-book dominates digital advertising. In the…
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My (failed) attempt to subscribe to the local newspaper
You’d think in this era of declining circulation a newspaper would jump the chance to add a print subscriber. Apparently not. I’m a bonafide news junkie. I watch TV News primarily and I’m online every day. But I still like to sit down and read the Sunday paper. There’s something about…
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Who you trust more: Advertising or News Media?
While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising. In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify
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A bad idea: Congress looks at taxing advertising
The Trump administration has put tax reform on the table for debate. There are very few people that would argue what we have right now is working fine. One of the things under discussion, however, is eliminating the business deduction for advertising. Businesses are able to deduct the cost of…
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Paul Dughi named as one of 16 “Media Influencers” by Local Media Today
I was honored to be included in the list of 16 “media influencers” as named in the 2017 monthly edition of Local Media Today, by the Local Media Association (an industry trade association of more than 2,400 newspaper, TV, radio, pure plays and other media partners). It’s a pretty impressive group to be…
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Media, Pollsters get failing grades
There’s no question it was a nasty election season. The losers? According to a poll by the Pew Research Center, just about everyone. The press got blasted… even more than the candidates themselves.
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Are newspaper endorsement irrelevant in today’s world?
USA Today is the most-circulated newspaper in the country and until this election year, had never taken sides in a Presidential election. In 2016, it asked readers not to vote for Donald Trump. The Arizona Republic supported Hillary Clinton, the first time it had endorsed a Democrat in 126 years.…
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How Advertising Works
The first time a man looks at an advertisement, he does not see it. The second time, he does not notice it. The third time, he is conscious of its existence. The fourth time, he faintly remembers having seen it before. The fifth time, he reads it. The sixth time,…
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Majority don’t trust media, but one source does better than all the others
We’ve all heard that people don’t trust the media anymore. Heck, I’m in the media and I view everything through a skeptic’s lens these days. Through it all though, one media source continues to do better than all the others:
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Does a newspaper have an ethical obligation to reveal the source of its advertisers?
A controversial mailer and newspaper ads have the folks in Allentown, PA upset. It’s led to resignations of a school’s CEO and teachers and has been condemned by educators and public officials. The local newspaper knows who paid for it. Do they have an obligation to reveal who’s behind it?…
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Journalists get some help in battle over public records
It’s nice to see both parties working together on something, but it does happen. Both the House and Senate passed the FOIA Improvement Act and President Obama signed it into law. Now we’ll see if it makes any difference. The bill is designed to “boost government responsiveness” to Freedom of…
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Confidence in newspapers, TV news hits all-time lows
The folks at Gallup have been surveying everything about American society for decades. One advantage to that is tracking how people think about key issues over time. This June, when they asked about people’s confidence in newspapers, the numbers hit an all-time low. Television News wasn’t far behind, ranking just…
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Warren Buffett on the state of the newspaper industry
Investor Warren Buffett’s company, Berkshire Hathaway, owns more than 30 small and medium-sized newspapers. Buffett has long proclaimed his love for newspapers and his hope for the industry. But in an article by Rem Rieder in USA TODAY, he sounds a little disheartened. “We haven’t cracked the code yet” –…
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