Paul Dughi.com

Category: Facebook

Ad Agency Advertising Digital Ethics Facebook Metrics Social

Facebook has been providing inflated video metrics for the past two years

Facebook has now publicly apologized for overstating video metrics for more than two years. That’s nice. But not not so nice if you’re one of the people that’s been relying on those metrics to place advertising buys on the social media platform. Overestimated by 60%-80% One of the world’s largest…

September 25, 2016
Digital Facebook Interesting Law Legal Social

Children suing Parents for posting pictures on-line

If you share an embarrassing picture of your kids on Facebook, you might get sued. An 18-year old woman in Austria is suing her parents, saying they posted more than 500 images of her without her consent. Dad says he took the pictures so he has the rights. The daughter…

September 18, 2016
Digital Facebook Social Viral Campaigns

One Facebook Reaction beats all others

Big brands get most engagement from Facebook Reactions If you were hoping those emojis were going away anytime soon, I wouldn’t hold your breath. Facebook’s dive into using enhanced “like” buttons – Facebook Reactions – appears to be taking hold. Facebook Reactions was a response to user complaints about only…

September 11, 2016
Facebook Social

After charges of bias, Facebook Trending section now fueled by AI

The entire team that has been deciding what stories to feature in the Trending section – you know that little section you never noticed before it became controversial – has been dissolved and replaced with AI.

August 27, 2016
Content Marketing Digital Facebook Privacy Television

See how Facebook labels your political views: Liberal, Moderate, or Conservative

You know Facebook is gathering information on you all the time, right? What you click on, what you like, what you share is all compiled in some hard drive somewhere. With that information, Facebook makes decisions about what to show you – or what not to show you. So it…

August 26, 2016
Ad Block Advertising Digital Facebook Google Mobile Research

Are people being honest about why they use ad blockers? We may soon find out

The majority of people that use ad blockers claim that it’s about avoiding overly-intrusive and ads that clog up – and slow down – their web experience. We may get a chance to see if that’s true, or whether it’s just a more politically correct way of saying I don’t…

August 15, 2016
Advertising Content Marketing Facebook Social

Small businesses just don’t get social media

Most small businesses I talk to say the biggest reason they don’t embrace social more is time. I get that. They have a lot of other things on their plate besides posting on Facebook. A new study by The Alternative Board, a peer-to-peer advisory board network of more than 3,000 entrepreneurs, gived us…

August 12, 2016
Facebook Research Social

For students: social media = bad, video games = good

A new study shows that 15-year olds that are active users of social networks, such as Facebook, perform worse in school versus students that use social media rarely. It’s a pretty comprehensive study, tracking more than 12,000 teens and was conducted by the Royal Melbourne Institute of Technology. The study…

August 11, 2016
Consumer Content Marketing Facebook Research Social

Facebook is taking on Click Bait articles

Facebook is updating its algorithm (again) by updating the News Feed rankings to reduce the amount of click bait stories in your feed. It won’t penalize individual stories, but rather assign a quality score to publishers for each story. The more click bait stories that run, the less likely ANY…

August 5, 2016
Advertising Facebook Google Mobile Research Search Social

Organic search clicks are falling dramatically as mobile search grows

If you needed more incentive to invest in paid search on Google, here it is. Organic search continues to decline as the “natural” listings are increasingly pushed down the page by paid listings. In the latest research from Merkle, organic visits – which had grown over 50% last year –…

July 26, 2016
Facebook Television Video

I watched Team USA beat China… live on Facebook

I had the most surreal experience last night. I was watching Team USA (you know, the team made up of NBA All-Stars that will represent the US in the 2016 Olympics) take on China. But I was watching the game Live… on Facebook.

July 25, 2016
Advertising Facebook Social

Facebook getting 68% of all social media ad dollars

Facebook is a monster. We knew that, but today we’re finding out how big that monster is. When it comes to social media ad dollars, Facebook is grabbing nearly 68 cents of every dollar spent. eMarketer estimates FB is pulling in $22.37 billion in net ad revenues this year. That’s…

July 25, 2016
Consumer Facebook Social

Look out Craigslist, Facebook is bringing back Marketplace (again)

Facebook dabbled with marketplace in the late-2000’s, but it went dormant for years. Now, I’m hearing from friends who say it’s popping up in their apps again. It appears to be still in the testing phase. It hasn’t shown up on my phone or tablet yet, but it is showing…

July 19, 2016
Facebook Social Video

Does Facebook have a responsibility to censor live broadcasts?

Facebook is in the center of a controversy. What role should the social media company play in showing violence live while it happens? I’m sure the company would prefer to sit on the sidelines. They’re a social network where friends share what’s happening in their lives, but they keep getting…

July 13, 2016
Facebook Law

Facebook sued for $1 Billion, lawsuit claims they support terrorism

The families of five American victims in terrorist attacks in Israel have filed suit against Facebook. The lawsuit, reported first by Bloomberg, claims the company should be held liable for providing a platform for Hamas. Hamas is recognized as a terrorist organization by the United States, Israel, and the European…

July 11, 2016
Facebook Journalism News Social

Facebook is in the news business whether it wants to be or not

Just days after Facebook said it’s not a news feed, it was thrust right back into the news business with two shootings shown on Facebook Live. The sniper fire in downtown Dallas put Michael Kevin Bautista in the middle of the action when he streamed the gunshots live on Facebook…

July 10, 2016
Facebook Law Legal

If a town has social media pages, does it have the right to remove comments that are critical?

We may soon find out. The ACLU of Indiana is suing Beech Grove (an Indianapolis suburb) on behalf of two people who say the city deleted their critical comments on the PD’s FB page. The lawsuit says it violating the two women’s First Amendment rights.

July 8, 2016
Facebook Journalism News Newspaper Research Social Television

Local news most trusted by news consumers

We’ve read the stories that majority of people get their news from social media. We’ve also read how trust in the newspaper and TV news media has eroded. But how does social media do on the trust scale when it comes to news?

July 7, 2016
Digital Facebook Metrics SnapChat Social

Is SnapChat losing its “coolness” factor as older users join?

I remember when I got active on Facebook. One of the first things I did was check the pages of my children. I noticed my son hadn’t posted a lot. When I asked him, he smiled and said “That’s because you’re looking at my public page.” Turns out he had…

July 5, 2016
Advertising Facebook News Social

Facebook Live Video to add commercial breaks/video ads

Facebook has been paying some publishers and celebrities to publish live videos. In order to get mass adoption, it’s looking at adding commercials. Matt Navarra and Moshe Isaacian recently showed this screen shot which shows the early signs of the ability to add commercials is already built into the back-end code…

July 3, 2016
Content Marketing Facebook Google News

How to make sure your news stays in fans FB feeds

The news that Facebook is tweaking the algorithm to give higher priority to friends posts and pictures and de-emphasizing news publishers will change the amount of referral traffic to news websites. Facebook told publishers to expect a decrease. This is on top of the 42% decrease reported last month at…

July 1, 2016
Facebook News

Facebook’s “Drug Dealer Strategy:”Get ’em hooked, then make ’em pay

I’ve used the analogy of a drug dealer in the past in how Facebook was working with news publishers… give them a taste, get them hooked, and them continually increase the price for product. What Facebook is doing now may indeed be a good things for its users, but it’s…

June 30, 2016
Consumer Facebook Social Video

Facebook going video mad, but people still prefer text for news

Facebook has gone video mad. Between Facebook Live launching and the news that FB is now paying notable content creators for video, it’s clear to see which way the social network is growing. When it comes to news, however, the overwhelming majority still want text.

June 23, 2016
Facebook Fraud Hacking Passwords Social

32 Million Twitter passwords may have been stolen — top passwords may surprise you

If your Twitter password is “123456,” “querty,” or “password,” you might have bigger security issues than knowing your Twitter password’s been stolen. But amazingly, those were three of the top five passwords among the 32 million accounts uncovered by the website LeakedSource. They got my password

June 12, 2016
Apps Facebook Research Social

Is our love affair with social media coming to an end?

For the first time, the time spent by social media users on Facebook, SnapChat, Twitter and Instagram has stopped growing. In fact, the numbers are falling at a significant rate in the U.S. Facebook was off 6.7%. SnapChat was off 1.9%. Twitter was off 2.7%. Instagram showed the biggest drop…

June 10, 2016
Facebook Metrics Social

Publishers seeing a 42% drop in Facebook reach

Drug dealers like to give away a “taste” of their product for free. They want to get you to sample it and then get hooked. It’s only then that they start charging for it and, the more you crave it, the higher the price. Now I’m not really comparing Facebook to…

June 6, 2016
Advertising Consumer Content Marketing Digital Facebook Research

11 Fast Facts: New data on internet usage, advertising, video, and privacy

Mary Meeker is one of those people. When she talks, people listen. She works with KPCB (Kleiner, Perkins, Caulfield, and Byers) — a venture capital firm. Before that, she was the lead Internet Analyst at Morgan Stanley. Mary publishes an annual Internet Trends report, which gets a lot of attention in business…

June 6, 2016
Facebook Google Social

Should lawyers be able to do Social Media searches of potential jurors, check their Facebook pages, and possibly craft specific arguments using that information?

Here’s a new one. In a big – really big – court case, a California judge banned the lawyers from researching what jurors posted on social media. Both counsels agreed to the order rather than have the judge announce to the jurors that they were being researched. The judge noted that…

June 2, 2016
Advertising Facebook Google Research Social

Google is tracking you on 70% of all websites: How you can opt-out of tracking cookies

I thought it was creepy enough when I noticed Google had pulled information from my email (via Gmail) and displayed it when I searched on Google. Like when I bought airline tickets and got the confirmation through Gmail… and then noticed when I searched Google, it displayed the flight information…

May 30, 2016
Facebook Search Social

Could Google or Facebook decide the election if they wanted to? You bet.

Research shows they could — if they decided to do so. While there’s no indication that’s what they are doing, the same research says it could happen and most of us would never know.

May 29, 2016
Facebook Journalism News Social

Should the news you see be chosen by Journalists or by its Popularity?

No doubt you’ve seen the commotion about how Facebook picks stories for its Trending section after several former workers said they were told not to feature certain news sites. Makes for an interesting headline about Facebook suppressing conservative news blogs, but I had a different reaction.

May 23, 2016
Advertising Facebook Social

More adventures with Facebook ads: Definite weirdness in what gets approved

I thought it was me, but after talking at length with Facebook’s ad helpers, I’m convinced there are some really weird bugs in their ad approval process. We’ve had really mixed results with getting things approved. I wrote here about how Facebook kept flagging some ads because of “sexual content”…

May 18, 2016