Category: PPC
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More Bad News for Organic Search + New Research on Paid Search, Social Media, and Mobile Ads
If you’re hoping organic search is the way to increase conversions on Google, we’ve got some sobering news for you: organic search on Google is producing just 22% of site visits, according to the new 3Q 2019 Digital Marketing Report from Merkle. Here are a few of the others insights…
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Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Many D2C brands are moving digital dollars back to traditional marketing channels. Rising costs of digital mediums Need to build brand awareness, trust, and credibility They are finding out that the direct response type campaigns that can work on search and social media channels will only take you so far. …
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The Number One Benefit of Post-Click Optimization
As simple as it may seem, a successful post-click optimization strategy will turn a more significant percentage of your company’s website traffic into profit by effectively engaging your potential customers after they’ve clicked on your sponsored post or advertisement, according to digital marketing firm fishbat. Here’s what else they had…
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How Your Landing Page Can Impact Your Quality Score and Search Performance
According to Google, AdWords looks for how useful your landing page will be when someone clicks through your ad. They cite “well organized” and “relevant text” as measures, along with keyword matches. Improving Your Landing Page Quality Score Useful and original content – specific to the ad’s keyword Transparent and…
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7 Ways to Improve Search Engine Optimization
Want to boost your site’s rankings in search results for keywords and phrases related to your business? Of course you do! Ranking higher in search results can help you reach more customers and earn more revenue online. So how can you improve your search engine optimization (SEO) strategy to achieve…
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Responding to Reviews Can Increase Your Conversion Rates
Location 3, a digital marketing agency, reviewed 16 months of AdWords campaign data, 93 million impressions, 32 months of historical user reviews on Google, 72,000+ reviews for more than 7,000 businesses. The research showed a direct correlation between better reviews and ratings and improved performance. As stars increased, so did…
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Seismic Shifts in Digital Marketing in 2018
As we look ahead to 2018, there are some clear pattern emerging when it comes to digital marketing and advertising. What’s in and out? Here are my predictions for 2018: Content Marketing, SEO, and Value Exchange With the reduced reach of social and the continuing fragmentation of media, marketers are finding…
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Winners and losers in a rapidly consolidating digital advertising market
Good News for digital ad sellers: Digital Advertising is expected to finish the year with a year-to-year growth rate of 11.5% in 2017 and grow again in 2018 by 11.3%. That information comes from GroupM/WPP, the world’s largest buyer of advertising. Magna (IPG Mediabrands) pegs 2018 digital growth at 13%.…
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Ranking in Local Search: Location is the top factor
What’s that saying about real estate? Location, location, location. It appears the same can be said about what it takes to be listed in the local listings on Google. With the big shift to mobile occurring over the past year, it’s no surprise that the biggest signal Google looks for…
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Internet advertising to surpass TV advertising, but…
For the first time, more dollars are being spent on internet advertising than on traditional television. That news comes from Zenith (a Publicis company) in taking a look at 2017 internet advertising dollars and projections.
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Google ad changes hurt organic search
When Google announced expanding text ads in April allowing publishers more characters to use in text ads, it claimed it could lead to up to a 20% increase in CTR (click-through-rates) for advertisers. So how did it do?
Paul Dughi.com 