Category: Viral Campaigns
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Social Media Engagement Rates Take a Sharp Dive
Rival IQ today announced their 2023 Social Media Industry Benchmark Report detailing everything a marketer needs to measure social media success against their competitors on Facebook, Twitter, Instagram, and TikTok across 14 major industries. The report features insights into how social media engagement has changed over the last year for…
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Google’s Top Searches in 2020
Google says people asked “Why” in searches more than ever before. They also asked “What day is it?” a lot. Overall, here are the top five searches in 2020 in the US. Election results Coronavirus Kobe Bryant Coronavirus update Coronavirus symptoms Globally, results were similar: Coronavirus Election results Kobe Bryant…
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Tiktok Passes Facebook in App Downloads
TikTok has been downloaded more than 100 million times in the U.S. and claims 500 million monthly active users. The social video app has surpassed Facebook when it comes to downloads. Facebook responded by launching Lasso, a similar product to try to compete. If you haven’t seen these videos, they are…
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Social media amazes me: The power of the Egg
1 post. 3.7 million followers. 31.6 million likes. The “World Record Egg” now holds the record for the most amount of likes for a single post, now topping 31.6 million likes as of 1/14 at 11:45am CT. Striking in its simplicity, it is a picture of a brown egg over…
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The Risk-Reward for Brands Taking a Public Stand on Social or Political Issues
When Nike chose Colin Kaepernick to be part of its marketing efforts, they took a risk. It was highly unpopular with a significant segment of the U.S. population, but not so much with Nike’s target consumers. In fact, Thomson Reuters reports that Nike has sold 61% more stuff since the…
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Five of the Biggest Cause Marketing Fails
Cause Marketing has been a buzzword (or is it a buzz-phrase?) for years in advertising circles. Tie your brand or product to a popular cause and hope that some of the good will rubs off. It sounds good, but it doesn’t always work out the way you want. Even some…
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Emotional Brands and Neuroscience Marketing
Some of the most successful marketing campaign motivate with emotion and not facts. That’s why companies like Facebook, ESPN, Nielsen, and ad agencies have divisions that explore the neuroscience involved in advertising. By examining the hidden signals of emotional reactions, marketers can better focus campaigns to take advantage of the…
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B2B Content Marketing: Why it Works
Nobody likes ads. They intrude into your reading, watching, or listening. That’s helped fuel the use of ad blockers on-line. People want to research before they buy a product, but they don’t want to get their information from advertisers trying to sell them something. Traditional marketing has become less effective. …
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Five of the Biggest Cause Marketing Fails
Cause Marketing has been a buzzword (or is it a buzz-phrase?) for years in advertising circles. Tie your brand or product to a popular cause and hope that some of the good will rubs off. It sounds good, but it doesn’t always work out the way you want. Even some…
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Every single day, 10,000 Facebook users die
“…in this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin (1789). Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President), Facebook has become the background of life for many. As more…
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127 Facts You Probably Didn’t Know About Video Marketing
Video marketing is hot right now, but doing it right takes some work. The folks at Website Builder have put together a really good infographic that highlight 127 Facts You Probably Didn’t Know About Video Marketing that they made available to me to share. Take a look below. You can visit…
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10,000 Facebook users die every day
“…in this world nothing can be said to be certain, except death and taxes.” — Benjamin Franklin 1789 Benjamin Franklin would never have anticipated anything like social media. From chronicling the mundane (what I ate for lunch) to the monumental (Trump as President), Facebook has become the background of life for many.
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Ad Copy that sizzles and sells
GUEST POST: Adrian Posner, Posner Marketing A successful marketing plan relies heavily on the pulling-power of advertising copy. Writing results-oriented ad copy is difficult. There is no magic formula to write perfect ad copy. So how is any writer supposed to pen a piece of advertising copy that sizzles and…
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Insights: Analyzing 105,000 Facebook pages for emoji’s
Facebook places weight on reactions – those love, sad, angry, lol emoji’s – when determining what to put in your news feed. It values them more than likes. “Over the past year we’ve found that if people leave a Reaction on a post, it is an even stronger signal that they’d…
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Disney, FOX, Turner lead media companies on social interactions
The Walt Disney Company maintains its #1 position with 327.6 million consumer interactions, making up 10.5% of total engagement within the media industry in the U.S., according to Sharablee, which tracks brand data on social media. Disney also saw 33% growth in content shares and 22% growth in video views.
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The case for content marketing
The rise in content marketing in advertising circles is staggering. From native ads to blog posts, articles, and videos, it’s re-framed how some businesses do marketing. The adoption of ad blockers and concern over where ads are placed has only accelerated the movement. It’s almost become a universal marketing tactic.…
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The Illusory Truth Effect: The more someone sees “fake news,” the more they believe it
A study done by Yale University’s Department of Psychology, Department of Economics, and School of Management concluded that “even a single exposure (to fake news) increases perceptions of accuracy.” Here’s the kicker: Even when flagged as disputed by fact-checkers, or warned that the story might be fake, the perception of…
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Five great viral video campaigns for your enjoyment
Some fun spots to break up your day. Ellen DeGeneres and Adele teamed up for a fun adventure. Ellen sent Adele into a Jamba Juice store with an earpiece. She had to say whatever Ellen told her. Funny stuff. As you can imagine, the video went viral on social media.…
Paul Dughi.com 