Category: OTT
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Streaming Video Services See Massive Churn in Race for Dominance
When video streaming services offer free trials, there’s a lot of interest. When the trials run out, however, the customers run away. As Christopher Palmeri reported in Bloomberg Businessweek, two-thirds of these users leave when the free trial runs out. Another 10% of all streamers ditch the service every month.…
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Despite What You Hear, TV is still the Dominant Medium
Despite all the talk about cord cutting, streaming, social media, and digital marketing, it’s easy to forget that TV remains the dominant medium. Here are four facts that demonstrate the continued power of television as the dominant medium. People spend more time with TV than computers, smartphone, and tablets combined……
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DirecTV Now Streaming Service Loses A Quarter-Million Subscribers
The future of TV is supposed to be streaming, right? In its 4th quarter earnings report, AT&T dropped a bombshell. The parent company of DirecTV announced that it had lost 267,000 streaming customers of its DirecTV Now service. The forecast for sub losses was 19,000 according to the Hollywood Reporter. …
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Consumers Are Canceling Video Streaming Services at Significant Rates
You hear a lot about cord cutting and people dropping their cable service, but not so much about people dropping their OTT (over-the-top) video streaming services. Park Associates has now quantified the OTT churn and it’s bigger than you probably think: 18% annually. That’s right. 18% of streaming video service…
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Cable, Satellite cord cutting accelerates while streaming service grow subscribers
As cord cutting in pay-TV (cable + satellite) continues to accelerate, subscribers of premium video streaming services continues to increase. The penetration of cable and satellite subscribers is now at 78%, the lowest it’s been in 15 years. SNL Kagan reports that 32 ad-supported cable networks EACH lost more than…
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It’s been an amazing ride for Netflix
It’s been an amazing ascent by Netflix. Today, roughly half of all adults in the United State watch streaming content on Netflix at least once in a while. Let that stat from Civic Science sink in. 29% say they watched a few times a week or more! The growth in…
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Is Google Fiber sputtering? Dropping 8 markets and new television services
Is Google Fiber struggling? The rollout of high speed Gigabit internet has been slower than expected and the company has cut back on the markets where it’s installing. In October, it scrapped plans to expand into 8 markets. It’s been hampered by both the cost and time it takes to…
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Study: Media Measurement missing 66% of all video consumption
Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries. They are a big deal in ad circles. So, when they talk, people do listen. Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not…
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Facebook, Apple join the billion dollar club for spending on original video content
Everybody, it seems, wants to be in the TV business. OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years: producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for…
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FCC signals rollback on net neutrality rules; Nearly 11 million comments filed
Before the Federal Communications Commission takes action, it puts out proposals and asks for public comments. When it comes to net neutrality rules, the public commented big time. Nearly 11 million comments have been filed. There’s no question the issue is a lightning rod. In 2015, the FCC voted in…
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I love my cable / satellite / streaming / internet provider (said nobody ever)
Nobody, it seems, is happy with their cable, satellite, or streaming provider. Overall cost, hardware problems, streaming issues, and quality – take your pick. When you’re paying that much money, you just want to watch something of quality and have it work right without issues. When it doesn’t, people get…
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A huge number of Millennial Men aren’t watching any TV on any device
How big a deal is this cord-cutting thing for TV? It may depend on who you ask. The number of people cutting out cable has slowed, but it’s still a growing number. But when you slice and dice those dropping (cord-cutters) or never subscribing (cord-nevers), this new report shows…
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75 million U.S. homes now have internet connected TV
Nearly three-quarters of broadband-connected homes now have a TV connected to the internet. The adoption of internet-connected TVs has mirrored the adoption of broadband in the US, but has slowed recently as more homes were connected. According to new research from The Diffusion Group (TDG), the penetration of Internet-connected TVs…
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Broadband Only homes rising, 15% get TV without cable or satellite
In 2013, just 9% of US residents did not subscribe to pay-TV (cable or satellite) to get television. By the third quarter of 2016, that number had risen to 15%. That equates to 17 million broadband-only homes, according to TDG (The Diffusion Group) as reported in MediaPost. Park Associates…
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YouTube struggling to get paid subscribers
You really have to wonder about that whole “give it away for free and then later we’ll charge for it” model. Here’s yet another example: YouTube is the world’s largest video streaming service and streams more music than anyone else. It’s been free from inception, but YouTube has been touting…
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GfK Study: 25% of homes are without cable or satellite TV
In recent years, it’s been typical to find cable and satellite penetration numbers reaching into the low-to-mid 90% range in most metro areas. That’s changing. According to a study released today from GfK, this cord-cutting thing is real. I know, people have been talking about this for a while, but…
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Subscription, on-demand video services hit important milestone (but Live TV viewing is still King)
You may not have heard the term OTT before. It means “over-the-top” delivery of video programming – through a set-top box or internet-connected TV. But I’ll bet you know some of the products and have even used them. Netflix, Amazon Prime, and Hulu are OTT products and the news today…
Paul Dughi.com 