Category: Native Advertising
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Using Facebook Messenger to Build Your Brand
When most businesses think of using social media to promote their brand, their initial thoughts likely revolve around advertisements and proper management of their company profile. Messaging apps, however, are growing at an incredible rate, and many brands don’t take advantage of the considerable potential that services like Facebook Messenger…
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B2B Content Marketing: Why it Works
Nobody likes ads. They intrude into your reading, watching, or listening. That’s helped fuel the use of ad blockers on-line. People want to research before they buy a product, but they don’t want to get their information from advertisers trying to sell them something. Traditional marketing has become less effective. …
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The case for content marketing
The rise in content marketing in advertising circles is staggering. From native ads to blog posts, articles, and videos, it’s re-framed how some businesses do marketing. The adoption of ad blockers and concern over where ads are placed has only accelerated the movement. It’s almost become a universal marketing tactic.…
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When the majority of people tell me that doing something will negatively impact my brand, I take it seriously
When my son was very young, he was watching television one day and noticed one of the characters was drinking a “cola.” That’s what it said on the can. He asked me if that was Coca Cola and we talked about how they often substituted generic products so they didn’t…
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Who you trust more: Advertising or News Media?
While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising. In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify
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Low renewal rates from ad buyers on Native Advertising: Does it work?
You know native advertising. It’s when instead of running an ad, publishers integrate advertising messages into content. It may be in the form of a news-looking article that features the company’s information or employees. In its best form – clearly labelled as advertising content – it may provide interesting and…
Paul Dughi.com 