Category: Digital
-
For $86 Billion Dollars, you can get TV stations to go off-the-air
Phase 1 of the Spectrum Auction has been completed. The Federal Communications Commission (FCC) is trying to clear 126 MHz of broadcast spectrum for use by the wireless industry. The spectrum would come from TV stations currently broadcasting in that spectrum. They’d give it up in exchange for a one-time…
-
Music industry continues to change dramatically
The mid-year report on the music industry by the folks at Nielsen has some shocking numbers and shows just how much consumer consumption continues to change. Vinyl is back on the rise. Digital sales are down (way down). More people are consuming music than last year, but all the growth…
-
How do you watch media in your home?
How many internet-connected devices do you have in your home? Think about that for a minute. Connected devices include phones, tablets, game consoles, smart TV’s, laptops and desktops, or anything else that displays media and connects to the internet: DVD and Blu-Ray players that are Wi-Fi enabled, OTT devices like…
-
The CNA (Customer Needs Analysis) is Dead
The average SMB (Small and Midsize Business) gets 17 sales calls per month. I’ve talked to some that say they get that many every week. So there’s no doubt they feel overwhelmed, why they don’t take our calls or respond to our emails, and why they may not believe what…
-
Internet Video views: Beware data without context
I am a huge proponent of the potential of online video, OTT (over-the-top) video, and online news in general. Both from a consumer standpoint and a producer, online video is a force to be reckoned with. But this breathless reporting about video views, without context, needs to stop. We all…
-
Analyzing $12 billion dollars of actual ad spend and tracking ROI shows surprising results
Accenture Strategy released a three year study from its database of $12 billion dollars in marketing expenditures. It tracked ad buys in 6 categories from 20 major national brands. It’s one of the most in-depth, real-life studies, of what happens to brands that shift dollars from television to digital, either…
-
Five great viral video campaigns for your enjoyment
Some fun spots to break up your day. Ellen DeGeneres and Adele teamed up for a fun adventure. Ellen sent Adele into a Jamba Juice store with an earpiece. She had to say whatever Ellen told her. Funny stuff. As you can imagine, the video went viral on social media.…
-
Organic search dropping: What’s a marketer to do?
So what’s a marketer to do? Paid search is taking over more real estate on Google. Google eliminated the right rail paid search ads and cut the map pack from 7 listings down to 3. But that still means often the organic search results often fall below the fold, meaning…
Paul Dughi.com 