Category: Radio
-
Changing Consumption Habits During the Coronavirus Pandemic
Remember all the headlines about the death of network news? It turns out the ABC World News Tonight with David Muir is the #1 program on television right now. It’s not just the #1 news program; it’s the #1 program period – beating everything in prime time. During the coronavirus…
-
Which Advertising Medium Do Consumers Trust the Most?
With U.S. consumers being exposed to an average of 10,000 brand messages every day, and 90% of consumers reporting that advertisements influence their purchase decisions, the power of advertising is undeniable. According to research from Clutch, consumers in the United States say Television and Print are the advertising mediums that…
-
TV still #1 choice for news consumption, but the gap is narrowing
Only a third trust social media as a news source Half of all Americans report they get their news on television, but the gap with online is narrowing. 43% now say they often get their news online. The gap is just 1 points, narrowing from 19 points in 2015, according to…
-
Just how prevalent is social media for small businesses?
Just how prevalent is social media for small businesses? It’s fair to say it’s nearly universal. Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here. 38%…
-
Where did people turn for life-saving information in Hurricane Harvey? Local TV stations
If you doubted that local television is still important in people’s lives, consider this: When Hurricane Harvey was threatening Texas, where did people turn for the latest information? Local TV. 89% surveyed said local TV news was their top choice. Their second choice? Local TV station websites. Their third choice? …
-
Nation’s largest radio owner tells SEC it may not make it another year
iHeartMedia is the largest operator of radio stations in the United States. It counts more than 250 million listeners in its ranks. The company, however, is so saddled with debt , it may be just one step ahead of bankruptcy. The group went on a buying spree grabbing 850 radio…
Paul Dughi.com 