Who is really using Facebook?

Published by

Paul Dughi

If you’re targeting the masses on Facebook, here’s a quick breakdown of who uses the social medium, according to a study by Pew Research:

Gender
Men: 38%
Women: 62%

Ages
18-29: 25%
30-49: 40%
50-64: 24%
65+: 11%

Education
High school or less: 35%
Some college: 33%
College+: 32%

Race
White: 65%
Nonwhite: 34%

FB audeince