Category: Television
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Analyzing $12 billion dollars of actual ad spend and tracking ROI shows surprising results
Accenture Strategy released a three year study from its database of $12 billion dollars in marketing expenditures. It tracked ad buys in 6 categories from 20 major national brands. It’s one of the most in-depth, real-life studies, of what happens to brands that shift dollars from television to digital, either…
Paul Dughi.com 