May 19, 2017 by Paul Dughi
A new report from Pivotal Research Group echoes what several other industry reports, including Nielsen, have been saying for years: TV has the largest share of audience of all media.
In April 2017, national TV platforms reached almost every single person in the United States: 98.1% of all people.
Among networks, CBS, ABC, and NBC, had the largest reach, more than double the closest cable networks (TNT, AMC, TBS, FX). CBS reached 82.3% of all U.S. homes. ABC reached 79.8% and NBC reached 74.4%.
Comparatively, YouTube reached 73% and Snapchat 24% of people age 13 or older.
Among all network media platforms, broadcast networks still command the best reach overall.