TV still the largest reach of U.S. consumers

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May 19, 2017 by Paul Dughi

TV watcher

A new report from Pivotal Research Group echoes what several other industry reports, including Nielsen, have been saying for years:  TV has the largest share of audience of all media.

In April 2017, national TV platforms reached almost every single person in the United States:  98.1% of all people.

Among networks, CBS, ABC, and NBC, had the largest reach, more than double the closest cable networks (TNT, AMC, TBS, FX).  CBS reached 82.3% of all U.S. homes.  ABC reached 79.8% and NBC reached 74.4%.

Comparatively, YouTube reached 73% and Snapchat 24% of people age 13 or older.

Among all network media platforms, broadcast networks still command the best reach overall.


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