Maybe it should be. Since Google cut a deal with Reddit, things have changed. According to Niklola Baldikov at Inbound Blogging, Reddit’s daily active users shot up to 97.2 million in 2024. That’s a 47% increase in case you’re keeping track.
Some niche communities experienced a 937,700% surge in organic traffic.
And, Reddit posts are getting featured on Google search, often toward the top of the page of organic results.
Reddit has more than 56 million Reddit pages indexed. Still, you need to find the right niche for your business. About 69% of Reddit pages failed to attract any organic traffic.
Get the full study results here.
About the Author
Paul Dughi is the CEO at StrongerContent.com with more than 30 years of experience as a journalist, content strategist, and Emmy-award winning writer/producer. Paul has earned more than 30 regional and national awards for journalistic excellence and earned credentials in SEO, content marketing, and AI optimization from Google. HubSpot, Moz, Facebook, LinkedIn, SEMRush, eMarketing Institute, Local Media Association, the Interactive Advertising Bureau (IAB), and Vanderbilt University.
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