Paul Dughi.com
Television + Digital + Marketing Expert
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Top Posts
- Brand loyalty is not dead, even for Millennials and new parents
- If you spend $1 on advertising, how much ROI would you expect? Assessing ROI on advertising consumer products
- Now accepting guest posts!
- Analyzing $12 billion dollars of actual ad spend and tracking ROI shows surprising results
- Connected TVs: Streaming first, live TV second
- The incredible number of people making $100,000 or more a year that have nothing in the bank
- YouTube, Facebook are now trying to take over your TV set
- TV still the largest reach of U.S. consumers
- If Programmatic Ad Buying is the future, why are advertisers not buying it?
Previous Posts
- Ad Agency (24)
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- Advertising (126)
- aging (3)
- Amazon (14)
- Apps (17)
- Attribution (14)
- Branding (3)
- Business (54)
- change (29)
- Consumer (111)
- Content Marketing (51)
- copyright (6)
- Digital (153)
- Ethics (49)
- Facebook (108)
- Fraud (10)
- Google (58)
- Hacking (11)
- Instagram (3)
- Interesting (37)
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- Journalism (43)
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- Leadership (19)
- Legal (26)
- Life Lessons (10)
- Management (22)
- metrics (36)
- mobile (24)
- Native Advertising (6)
- News (97)
- Newspaper (18)
- OTT (9)
- Passwords (1)
- Pay TV (Cable, Satellite) (18)
- PPC (3)
- Privacy (23)
- radio (1)
- Research (65)
- Search (20)
- SnapChat (6)
- Social (120)
- Television (55)
- Twitter (18)
- Video (49)
- Viral Campaigns (14)
- YouTube (13)
Recent Posts
- If Programmatic Ad Buying is the future, why are advertisers not buying it?
- FTC investigates allegations of deceptive pricing tactics by Amazon
- What’s a Twitter impression worth?
- 93% of sponsored celebrity posts aren’t FTC complaint
- A scary chart for the newspaper industry
- 10,000 Facebook users die every day
- Partisan views on media more entrenched than ever
- We’ve got work to do: Majority of public thinks media is biased
- Branding when your name isn’t Apple or Google
- World’s largest advertiser cuts $140m in digital ads and grows sales
- Pebble (gone), Jawbone (liquidating) – is Fitbit next?
- FCC signals rollback on net neutrality rules; Nearly 11 million comments filed
- Get early access to Google beta projects
- Great read: Digital Vault highlights the intersection of Digital + Media + Marketing
- Facebook discussing metered paywalls for publishers on platform
