Network TV viewing bigger now than 15 years ago *

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January 10, 2017 by Paul Dughi

the_big_bang_theory_cast

Big Bang Theory

CBS proudly proclaimed its top performing programs get more viewers than they did 15 years ago.  In a world of cord-cutting, Netflix, Hulu, and YouTube, that’s a strong statement.

Ah, but the devil – as the say – is in the details.

It’s true that 16 years ago, “Everybody Loves Raymond” had a viewing audience of 20.8 million people.  And it’s true that in the fall of 2016, “Big Bang Theory” on CBS had a viewing audience of 22.2 million.  But here’s the detail:  The “Raymond” number was people viewing the program live that night.  The “Big Bang” number counts viewing over a 35-day period including live broadcast, DVR, VOD, and various streams.

SOURCE:  Variety

In total, CBS says it counts 12.61 million viewers, on average, for 2016 entertainment programs compared to 12.61 million in the 2000-2011 season.

1

Still, it shows that quality entertainment still attracts a mass audience.  It’s just fragmented in different places.

Big Bang Theory image by Source, Fair use, https://en.wikipedia.org/w/index.php?curid=49492868

 

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