Up against large companies with substantially more resources (Tribune, Raycom, Nexstar), we decided to embrace our local, family-owned roots by rebranding our station as “This is Home.”
We licensed a syndicated music package localized it starting with our own version of a music video and then a series of seasonal themes, including our local marching band.
Music: Wes Quave with Concrete
Marching Band Performance: Sparkman HS
Editing: Brad King
Video: Various
Paul Dughi.com 