The transition to digital opened up new opportunities for content and revenue. As soon as we made the switch, we launched two 24/7 local channels:
The Digital Local News Channel provided a 24/7 live stream of our local news products. Newscasts were live when available or repeated and updated as necessary.
We added Prime Time newscasts weekdays, airing at 8 & 9pm and prominently featured live breaking news and major community events.
The Digital Local Weather Channel provided a 24/7 live stream, utilizing NBC’s WeatherPlus with a staff of local meteorologists.
Both channels were available on KNDO (Yakima, WA) and KNDU (Tri-Cities, WA) digital sub-channels as well as via station websites.
The experience I gained there allowed me to ramp things up significantly when, years later, I developed one of the country’s first (if not the first) mobile 24/7 local news channel.