Surprise reveal at the end of UK Channel 4’s documentary Will AI Take My Job? The news reports (presenter) was…actually AI.
“AI is going to touch everybody’s lives in the next few years. And for some, it will take their jobs. Call centre workers? Customer service agents? Maybe even TV presenters like me. Because I’m not real. In a British TV first, I’m an AI presenter.
Some of you might have guessed: I don’t exist, I wasn’t on location reporting this story. My image and voice were generated using AI.”
“This stunt does serve as a useful reminder of just how disruptive AI has the potential to be – and how easy it is to hoodwink audiences with content they have no way of verifying,” said Louisa Compton, Head of News and Current Affairs, Specialist Factual and Sport on the Channel 4 website.
IMAGE: Courtesty Channel 4
I think we’ll see more of this as a trend, for example: she’s an AI reporter at PopMusicTrends.com, telling you about someone who created AI music and an AI personality, and just landed a record deal.
About the Author
Paul Dughi is the CEO at StrongerContent.com with more than 30 years of experience as a journalist, content strategist, and Emmy-award winning writer/producer. Paul has earned more than 30 regional and national awards for journalistic excellence and earned credentials in SEO, content marketing, and AI optimization from Google. HubSpot, Moz, Facebook, LinkedIn, SEMRush, eMarketing Institute, Local Media Association, the Interactive Advertising Bureau (IAB), and Vanderbilt University.
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