P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views actually drive sales?
Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries. They are a big deal in ad circles. So, when they talk, people do listen. Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption
P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video ads: The average ad is viewed for 1.7 seconds. Remember, that’s the AVERAGE Only 20% of all ads are viewed for 2 seconds That means that 80% of all ads are viewed for less than … Continue reading Can 2 second video views really be effective at driving sales?
With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), Facebook blinked. It now says it will commit to an outside audit to verify data accuracy. “We are committing to an audit by the Media Rating Council (MRC) to verify the accuracy of the information … Continue reading With growing advertiser complaints, Facebook agrees to third-party measurement
It was bad enough when Facebook said it over-reported video views on its social media platform by as much as 80%. Now this: A change in the way video streams are measured, Australian website Mumbrella reports, has FB video numbers dropping off a cliff. Nielsen “recalibrated” its Facebook video streaming reporting after Facebook’s revelation that … Continue reading Facebook video views drop 94% in wake of Nielsen “recalibration” – per Mumbrella
Facebook announced yet more problems with its own metrics. They call it a bug, but in light of the recent admission that video views were incorrectly reported for a two-year period, it’s one more confidence shaker for Facebook’s platform for the people spending money on FB. When people are spending $6 billion dollars a quarter … Continue reading Here we go again: Facebook estimates “bug” overstated unique reach by 55%
Facebook has now publicly apologized for overstating video metrics for more than two years. That’s nice. But not not so nice if you’re one of the people that’s been relying on those metrics to place advertising buys on the social media platform. Overestimated by 60%-80% One of the world’s largest advertising agencies, Publicis, says Facebook … Continue reading Facebook has been providing inflated video metrics for the past two years
Mary Meeker is one of those people. When she talks, people listen. She works with KPCB (Kleiner, Perkins, Caulfield, and Byers) — a venture capital firm. Before that, she was the lead Internet Analyst at Morgan Stanley. Mary publishes an annual Internet Trends report, which gets a lot of attention in business circles. While the report covers … Continue reading 11 Fast Facts: New data on internet usage, advertising, video, and privacy