Tag Archives: video views

  1. Can 2 second video views actually drive sales?

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    October 18, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  2. Study: Media Measurement missing 66% of all video consumption

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    October 7, 2017 by Paul Dughi

    Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big …
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  3. Can 2 second video views really be effective at driving sales?

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    September 25, 2017 by Paul Dughi

    P & G – acknowledged as the world’s largest advertiser – says their data reveals the following about digital video …
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  4. With growing advertiser complaints, Facebook agrees to third-party measurement

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    February 17, 2017 by Paul Dughi

    With rising unhappiness among advertisers and ad agencies with Facebook’s measurements and its resistance to third-party verification (see list below), …
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  5. Facebook video views drop 94% in wake of Nielsen “recalibration” – per Mumbrella

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    February 7, 2017 by Paul Dughi

    It was bad enough when Facebook said it over-reported video views on its social media platform by as much as …
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  6. Here we go again: Facebook estimates “bug” overstated unique reach by 55%

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    November 17, 2016 by Paul Dughi

    Facebook announced yet more problems with its own metrics.  They call it a bug, but in light of the recent …
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  7. Facebook has been providing inflated video metrics for the past two years

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    September 25, 2016 by Paul Dughi

    Facebook has now publicly apologized for overstating video metrics for more than two years.  That’s nice.  But not not so …
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