Just how prevalent is social media for small businesses?

Just how prevalent is social media for small businesses?  It’s fair to say it’s nearly universal.  Nearly 87% of small business owners say they use Facebook for marketing, according to a new survey from G2 Crowd via eMarketer. So, how’s it going for them? There are mixed results here.  38% said it was the most … Continue reading Just how prevalent is social media for small businesses?

If Programmatic Ad Buying is the future, why are advertisers not buying it?

We’ve heard so much about “Programmatic Ad Buying” in the past two years, it’s almost become a joke around our place.  Everybody tells us it’s coming and we’d better be ready. If you’ve ever bought a self-serve Google ad or a Facebook ad, that’s really the kind of thing we talk about when talk programmatic … Continue reading If Programmatic Ad Buying is the future, why are advertisers not buying it?

75 million U.S. homes now have internet connected TV

Nearly three-quarters of broadband-connected homes now have a TV connected to the internet.  The adoption of internet-connected TVs has mirrored the adoption of broadband in the US, but has slowed recently as more homes were connected. According to new research from The Diffusion Group (TDG), the penetration of Internet-connected TVs among US broadband households has … Continue reading 75 million U.S. homes now have internet connected TV

Which ads do people trust the most? Print & TV ads

It seems we have basic trust issues with online information.  Whether it’s the proliferation of fake news, bad or biased information online, or the ads we see, less than half of US internet users say they trust online ads.  The exception to that would be search engine ads, which had a trust score of 61%, … Continue reading Which ads do people trust the most? Print & TV ads

Paul Dughi named as one of 16 “Media Influencers” by Local Media Today

I was honored to be included in the list of 16 "media influencers" as named in the 2017 monthly edition of Local Media Today, by the Local Media Association (an industry trade association of more than 2,400 newspaper, TV, radio, pure plays and other media partners). It's a pretty impressive group to be included in and I was … Continue reading Paul Dughi named as one of 16 “Media Influencers” by Local Media Today