Do you trust audience measurement data?

Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task.  To date, it hasn’t happened.  Everyone in the research sphere will tell you they can estimate based on algorithms and assumptions – but nobody has it figured out. Recently, … Continue reading Do you trust audience measurement data?

Is Google getting ready to launch its own ad blocker?

The Wall Street Journal reports that Google is readying its own ad-blocker as part of its Chrome browser.  Chrome is the undisputed most used browser in the world with a market share north of 41%. The ad blocker would be added to both mobile and desktop versions, per the report, and target what the company … Continue reading Is Google getting ready to launch its own ad blocker?

Who you trust more:  Advertising or News Media?

While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising.  In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify Still, 64% of US adults think there should … Continue reading Who you trust more:  Advertising or News Media?

Is society as we know it “broken?”

66% of US thinks it is, 58% around the world agree. It’s not just you. People around the world are questioning what’s happening their world these days. In fact, More than half (58%) think their society is “broken.” 71% lack confidence in their government and even more, 81%, lack confidence in their political party. The survey, … Continue reading Is society as we know it “broken?”

Even people that get their news from Facebook don’t believe it

A majority of adults say they see news on Facebook, but they don’t trust it.  That’s the topline from an Ipsos Public Affairs survey for BuzzFeed News. Broadcast TV news (as opposed to cable news) was the top place US consumers saw news at 56%, but Facebook was right alongside at 55%.  But when the … Continue reading Even people that get their news from Facebook don’t believe it

Media, Pollsters get failing grades

There’s no question it was a nasty election season.  The losers?  According to a poll by the Pew Research Center, just about everyone. The press got blasted… even more than the candidates themselves. When voters were asked to grade how different people/groups conducted themselves in the campaign, Donald Trump got a D or F grade … Continue reading Media, Pollsters get failing grades

Digital advertising is under fire right now

Yes, digital advertising is under fire right now.  I know some of my friends that work at traditional media and legacy media companies are enjoying it a bit right now and maybe even piling on.  But what we’re seeing isn’t so much a problem with digital advertising as it is businesses and marketers waking up … Continue reading Digital advertising is under fire right now

News “seekers” behave differently than news “stumblers”

More folks online get their news by accident than by seeking it out.  According to a study by the Pew Research Center, 55% of online news consumers “stumble” upon news online when they are doing something else.  44% specifically seek the news out. As you would expect, the “seekers” are more interested in news overall:  … Continue reading News “seekers” behave differently than news “stumblers”

Local news most trusted by news consumers

We’ve read the stories that majority of people get their news from social media.  We’ve also read how trust in the newspaper and TV news media has eroded.  But how does social media do on the trust scale when it comes to news? The short answer is that social media scores the worst scores on … Continue reading Local news most trusted by news consumers