YouTube TV is rolling out across the country, starting in select markets, which will feature a so-called “skinny bundle” of TV channels, including local channels. It is designed to compete – at a much lower price point – against cable and satellite packages in this era of “cutting the cord.” The YouTube TV service will … Continue reading Where does Google go when it wants to roll out a new product? Television.
Cord-cutting is growing rapidly. After years of relatively small number of consumers ditching their cable and satellite connections, the number of people opting for going it alone or smaller video bundles has grown dramatically in the last year. According to a Magid Broadcast study of consumers this April (reporter by Axios), the number of cord-cutters … Continue reading New Study: Cord-Cutting is accelerating in 2017
Nobody, it seems, is happy with their cable, satellite, or streaming provider. Overall cost, hardware problems, streaming issues, and quality – take your pick. When you’re paying that much money, you just want to watch something of quality and have it work right without issues. When it doesn’t, people get mad. Sometimes, really mad. Echelon … Continue reading I love my cable / satellite / streaming / internet provider (said nobody ever)
How big a deal is this cord-cutting thing for TV? It may depend on who you ask. The number of people cutting out cable has slowed, but it’s still a growing number. But when you slice and dice those dropping (cord-cutters) or never subscribing (cord-nevers), this new report shows one demographic that’s cutting at … Continue reading A huge number of Millennial Men aren’t watching any TV on any device
In 2013, just 9% of US residents did not subscribe to pay-TV (cable or satellite) to get television. By the third quarter of 2016, that number had risen to 15%. That equates to 17 million broadband-only homes, according to TDG (The Diffusion Group) as reported in MediaPost. Park Associates shows the trending: last year, … Continue reading Broadband Only homes rising, 15% get TV without cable or satellite
In recent years, it’s been typical to find cable and satellite penetration numbers reaching into the low-to-mid 90% range in most metro areas. That’s changing. According to a study released today from GfK, this cord-cutting thing is real. I know, people have been talking about this for a while, but the trend line was small … Continue reading GfK Study: 25% of homes are without cable or satellite TV