Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries. They are a big deal in ad circles. So, when they talk, people do listen. Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption
Nobody, it seems, is happy with their cable, satellite, or streaming provider. Overall cost, hardware problems, streaming issues, and quality – take your pick. When you’re paying that much money, you just want to watch something of quality and have it work right without issues. When it doesn’t, people get mad. Sometimes, really mad. Echelon … Continue reading I love my cable / satellite / streaming / internet provider (said nobody ever)
How many internet-connected devices do you have in your home? Think about that for a minute. Connected devices include phones, tablets, game consoles, smart TV’s, laptops and desktops, or anything else that displays media and connects to the internet: DVD and Blu-Ray players that are Wi-Fi enabled, OTT devices like Roku, FireTV, or AppleTV, and … Continue reading How do you watch media in your home?
This has been coming for some time, but it should send chills down the spines of local TV execs everywhere: a TV screen that when you turn it on doesn’t start on a channel, but gives you a listing of everything available. If you’re local, you’ll probably be tucked inside a box that says “Local … Continue reading Next generation of Smart TVs could spell trouble for Local TV stations