Tag Archives: publishers

  1. For publishers, the Facebook Freefall continues

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    September 26, 2017 by Paul Dughi

    Since January, the average amount of engagement brands and publishers are getting with Facebook posts has fallen 20% since the …
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  2. Programmatic ad buying continues to rise, but is it really an efficient way to buy advertising?

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    August 31, 2017 by Paul Dughi

    I’ve written a lot about Programmatic Advertising over the past four years because of the rise in usage among media …
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  3. Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

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    June 6, 2017 by Paul Dughi

    The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017.  Instead, it wants advertisers to …
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  4. Should Google & Facebook be regulated, pay license fees for news content?

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    March 21, 2017 by Paul Dughi

    The British government has officially opened an inquiry into “fake news.”  Damian Collins MP, Chair of the Committee investigating, summed …
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  5. Facebook adding mid-roll ad breaks in videos with publisher rev share

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    January 10, 2017 by Paul Dughi

    In January last year, Facebook CEO Mark Zuckerberg said half-a-billion-people watched video on Facebook every day, accounting for 100 million …
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  6. Publishers seeing a 42% drop in Facebook reach

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    June 6, 2016 by Paul Dughi

    Drug dealers like to give away a “taste” of their product for free.  They want to get you to sample it …
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  7. How do I reach people using ad blockers?

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    May 13, 2016 by Paul Dughi

    While nobody can seem to agree on how many people are actually using ad blockers, there is consensus about three …
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