A Closer Look: Facebook over-estimates reach by dramatic numbers

Maybe you saw the headline:  Facebook claims it reaches more people in the U.S. than actually live in the U.S.  It’s pretty startling when you realize, according to a report from the Video Advertising Bureau, that Facebook claims to reach 39 million U.S. adults age 18-24… when there are only 31 million that live here … Continue reading A Closer Look: Facebook over-estimates reach by dramatic numbers

Study: Media Measurement missing 66% of all video consumption

Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big deal in ad circles.  So, when they talk, people do listen.  Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption

Facebook ads are “far less viewable” than expected

Ever since Facebook admitted it had problems with key measurements, advertisers and agencies have been looking more closely at the metrics and what they mean.  What they’re seeing is not that great. Drew Heuning is the director of digital ad buying for Omnicom, one of the world’s four largest ad buying agencies.  Speaking at a … Continue reading Facebook ads are “far less viewable” than expected

Big advertising agencies under investigation by Department of Justice

The investigation into price fixing at major ad agencies just got bigger with the number of agencies publicly announcing they have been contacted by the Department of Justice. Three of WPP’s subsidiaries have received subpoenas from the Justice Department relating to antitrust claims.  By revenue, WPP is the world’s largest ad company.  Others said to … Continue reading Big advertising agencies under investigation by Department of Justice