Tag Archives: Omnicom

  1. A Closer Look: Facebook over-estimates reach by dramatic numbers

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    October 20, 2017 by Paul Dughi

    Maybe you saw the headline:  Facebook claims it reaches more people in the U.S. than actually live in the U.S.  …
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  2. Study: Media Measurement missing 66% of all video consumption

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    October 7, 2017 by Paul Dughi

    Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big …
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  3. Facebook ads are “far less viewable” than expected

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    January 9, 2017 by Paul Dughi

    Ever since Facebook admitted it had problems with key measurements, advertisers and agencies have been looking more closely at the …
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  4. Big advertising agencies under investigation by Department of Justice

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    December 20, 2016 by Paul Dughi

    The investigation into price fixing at major ad agencies just got bigger with the number of agencies publicly announcing they …
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