Tag: Nielsen
19 Posts
Ad Agency, Advertising, Attribution, Business, Research, Video
Do you trust audience measurement data?
Advertising, Apps, Attribution, Consumer, Digital, Metrics, OTT, Research, Television, Video
Study: Media Measurement missing 66% of all video consumption
Ad Agency, Advertising, Branding, Business
What drives ROI in advertising? Creative and Reach
Ad Agency, Advertising, Attribution, Consumer, Digital, Research, Video
Disconnect between what ad agencies think and what real people do
Despite what you hear, 92% of all video viewing happens on a TV set
Consumer, Digital, Journalism, News, Research, Television
Overall news consumption is up 18%
Advertising, Metrics, Research, Television, Video
Where to get the best ROI for TV ads
Advertising, Business, Digital, Facebook, Google, Metrics, Search, Video, YouTube
Google/You Tube, Facebook agree to audits from Media Rating Council
Facebook video views drop 94% in wake of Nielsen “recalibration” – per Mumbrella
Change, Consumer, OTT, Pay TV (Cable, Satellite), Research, Television
Broadband Only homes rising, 15% get TV without cable or satellite
Consumer, Digital, Interesting, Metrics, Pay TV (Cable, Satellite), Research, Television
Cord cutters are cutting cable AND broadband internet at home
Ad Agency, Advertising, Digital, Ethics, Facebook, Metrics, Social
Facebook has been providing inflated video metrics for the past two years
Advertising, Consumer, Research, Television
Are DVRs going the way of VCRs?
Consumer, OTT, Pay TV (Cable, Satellite), Video
GfK Study: 25% of homes are without cable or satellite TV
Music industry continues to change dramatically
Advertising, Amazon, OTT, Pay TV (Cable, Satellite), Television, Video
Subscription, on-demand video services hit important milestone (but Live TV viewing is still King)
Apps, Consumer, News, Research, Search, Social
3 million apps and counting: How many are actually getting used
Digital, Metrics, Research, Video, Viral Campaigns
Paul Dughi.com 