Internet connected devices on the rise, but Live TV still dominates video viewing

58.7% of TV Households have at least one enabled device.  That means at least one internet-connected devices such as a Smart TV, Game Console, or Multi-Media device.  The number is growing rapidly.  The same figure was 52.2% last June, an increase of 12%. They’re using the devices more frequently as well:  10-12 days a month … Continue reading Internet connected devices on the rise, but Live TV still dominates video viewing

Do you trust audience measurement data?

Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task.  To date, it hasn’t happened.  Everyone in the research sphere will tell you they can estimate based on algorithms and assumptions – but nobody has it figured out. Recently, … Continue reading Do you trust audience measurement data?

Study: Media Measurement missing 66% of all video consumption

Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big deal in ad circles.  So, when they talk, people do listen.  Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption

Disconnect between what ad agencies think and what real people do

What percentage of average people in the U.S. watch video content on their TV set (versus other devices)?   250 advertising executives were asked that question.  They said 25%.  Umm.  The number is actually 82%. Research Now did the study on behalf of the Video Advertising Bureau (VAB).  They surveyed 250 ad executives (71% agency, 29% … Continue reading Disconnect between what ad agencies think and what real people do

Despite what you hear, 92% of all video viewing happens on a TV set

The Nielsen analysis looked at the total time spent watching video on TVs, connected TVs, connected devices, smartphone, tablets, and desktop computers. “All adult consumers still rely on the TV screen for the lion’s share of their overall viewing.” – Nielsen It isn’t just a little bit more TV viewing, it’s nearly all of it … Continue reading Despite what you hear, 92% of all video viewing happens on a TV set

Overall news consumption is up 18%

Overwhelming majority of consumption happens on TV Adults in the US spend more than 72.5 BILLION MINUTES consuming news during an average week.  The Nielsen folks say total new consumption across platforms was up 18% last year.  Broadcast TV (local and national) accounted for the biggest chunk of viewing (29.4 billion) followed by cable news … Continue reading Overall news consumption is up 18%

Where to get the best ROI for TV ads

Story worth reading by Jason Lynch in Ad Week.  It details a Nielsen study done for CBS that looks at the best place to put ads for the best ROI.  The short answer (beyond news and live sports) is sitcoms. Also worth noting this exchange.  When advertisers talk about reaching Millennials, they typically talk about … Continue reading Where to get the best ROI for TV ads

Google/You Tube, Facebook agree to audits from Media Rating Council

Amid industry clamor, Google is joining Facebook in announcing they are willing to do an independent audit by a third-party.  The Media Rating Council (MRC) is an independent industry group that accredits media measurement and isn’t afraid to deny that accreditation if the measurement isn’t up to industry standards.  They’ve denied or withheld accreditation from … Continue reading Google/You Tube, Facebook agree to audits from Media Rating Council

Facebook video views drop 94% in wake of Nielsen “recalibration” – per Mumbrella

It was bad enough when Facebook said it over-reported video views on its social media platform by as much as 80%.  Now this:  A change in the way video streams are measured, Australian website Mumbrella reports, has FB video numbers dropping off a cliff. Nielsen “recalibrated” its Facebook video streaming reporting after Facebook’s revelation that … Continue reading Facebook video views drop 94% in wake of Nielsen “recalibration” – per Mumbrella

Broadband Only homes rising, 15% get TV without cable or satellite

  In 2013, just 9% of US residents did not subscribe to pay-TV (cable or satellite)  to get television.   By the third quarter of 2016, that number had risen to 15%. That equates to 17 million broadband-only homes, according to TDG (The Diffusion Group) as reported in MediaPost.  Park Associates shows the trending:  last year, … Continue reading Broadband Only homes rising, 15% get TV without cable or satellite

Cord cutters are cutting cable AND broadband internet at home

First it was cutting landline phones for mobile.  Next, cord cutters dropped cable TV and opted for streaming devices.  Now, in what Ovum researchers call “triple cord cutting,” we’re seeing people start to trim their broadband connections at home and use cell phones to do their online viewing. “Cord-cutting started in landlines and gave way … Continue reading Cord cutters are cutting cable AND broadband internet at home

Facebook has been providing inflated video metrics for the past two years

Facebook has now publicly apologized for overstating video metrics for more than two years.  That’s nice.  But not not so nice if you’re one of the people that’s been relying on those metrics to place advertising buys on the social media platform. Overestimated by 60%-80% One of the world’s largest advertising agencies, Publicis, says Facebook … Continue reading Facebook has been providing inflated video metrics for the past two years

GfK Study: 25% of homes are without cable or satellite TV

In recent years, it’s been typical to find cable and satellite penetration numbers reaching into the low-to-mid 90% range in most metro areas.  That’s changing. According to a study released today from GfK, this cord-cutting thing is real.  I know, people have been talking about this for a while, but the trend line was small … Continue reading GfK Study: 25% of homes are without cable or satellite TV

Subscription, on-demand video services hit important milestone (but Live TV viewing is still King)

You may not have heard the term OTT before.  It means “over-the-top” delivery of video programming – through a set-top box or internet-connected TV.  But I’ll bet you know some of the products and have even used them. Netflix, Amazon Prime, and Hulu are OTT products and the news today is that the number of … Continue reading Subscription, on-demand video services hit important milestone (but Live TV viewing is still King)

3 million apps and counting: How many are actually getting used

Android users can download more than 1.6 million apps. Apple’s app store exceeds 1.5 million. With all that choice, how many are actually being used? More than I thought. Nielsen Mobile Insights reports that smartphone owners used an average of 27.1 different apps per month. Even with all the choice out there, that number hasn’t … Continue reading 3 million apps and counting: How many are actually getting used

How Internet Video View metrics can lie to you

Kevin Draper wrote a brilliant analysis on Internet Video views in Gawker that really puts things in perspective. “100% bullshit,” is what he called Internet Video View metrics. I'm not sure I agree that the numbers are BS.  I do, however, agree that the way people use the number is.  People hear big numbers of … Continue reading How Internet Video View metrics can lie to you