Tag Archives: Nielsen

  1. Do you trust audience measurement data?

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    October 12, 2017 by Paul Dughi

    Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on …
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  2. Study: Media Measurement missing 66% of all video consumption

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    October 7, 2017 by Paul Dughi

    Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big …
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  3. What drives ROI in advertising? Creative and Reach

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    August 18, 2017 by Paul Dughi

    Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage. Nielsen …
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  4. Disconnect between what ad agencies think and what real people do

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    May 31, 2017 by Paul Dughi

    What percentage of average people in the U.S. watch video content on their TV set (versus other devices)?   250 …
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  5. Despite what you hear, 92% of all video viewing happens on a TV set

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    May 30, 2017 by Paul Dughi

    The Nielsen analysis looked at the total time spent watching video on TVs, connected TVs, connected devices, smartphone, tablets, and …
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  6. Overall news consumption is up 18%

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    April 14, 2017 by Paul Dughi

    Overwhelming majority of consumption happens on TV Adults in the US spend more than 72.5 BILLION MINUTES consuming news during …
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  7. Where to get the best ROI for TV ads

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    March 20, 2017 by Paul Dughi

    Story worth reading by Jason Lynch in Ad Week.  It details a Nielsen study done for CBS that looks at …
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