93% of sponsored celebrity posts aren’t FTC complaint

The Federal Trade Commission (FTC) recently announced it was cracking down on improperly-labeled native advertising and disclosures on paid social media posts.  In April, the FTC sent out more than 90 letters reminding influencers and marketers that influencers should clearly and conspicuously disclose their relationships to brands when promoting or endorsing products through social media. The FTC’s Endorsement Guides provide … Continue reading 93% of sponsored celebrity posts aren’t FTC complaint

When the majority of people tell me that doing something will negatively impact my brand, I take it seriously

When my son was very young, he was watching television one day and noticed one of the characters was drinking a “cola.”  That’s what it said on the can.  He asked me if that was Coca Cola and we talked about how they often substituted generic products so they didn’t give free publicity to companies. … Continue reading When the majority of people tell me that doing something will negatively impact my brand, I take it seriously