You can’t just set up a Facebook page and wait for it to attract customers. It takes an active, and consistent, approach to work. Here are 10 strategies for success: Define your goals Define your target market Decide how much you want to spend Create your Facebook ads Optimize your ads and placement Use strong … Continue reading 10 Steps to Creating Effective Social Media Ads
Facebook is thinking, apparently, about moving Page feeds out of the newsfeed everybody sees and moving them to a new Explore Feed that’s buried under the More menu on the mobile site. That means publishers and media companies that have spent years building an audience and gotten hooked on using Facebook for promotion, branding, and … Continue reading Is Facebook looking at moving media content out of the news feed?
You may not care that President Trump’s twitter account went dark for 11 minutes recently. Regardless of where you are on the political scale, maybe you should. Trump has used Twitter for a way to bypass traditional media and get his message out unfiltered. When someone working with a social media company can effectively mute … Continue reading How much control should social media companies have over public discourse?
One more sign that the public’s trust in national media has eroded to a startling level. A revealing poll by POLITICO/Morning Consult shows considerable distrust of the national media. Overall, 46% believe the media fabricates news stories about President Trump and his administration. Only 37% say the media doesn’t make up stories while 17% are … Continue reading Nearly half of all Americans think the national media makes up stories about Trump
If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according to a national survey by Pew Research Center. While Democrat views on the impact of the national news media have grown more positive, Republicans have grown even more negative in their assessment of the media. There’s … Continue reading Partisan views on media are more entrenched than ever
If anything, partisan views of the national news media have gotten even more entrenched… and the gap has widened, according to a national survey by Pew Research Center. While Democrat views on the impact of the national news media have grown more positive, Republicans have grown even more negative in their assessment of the media. … Continue reading Partisan views on media more entrenched than ever
Media folks, we’ve got a lot of work to do. The general public now believe overwhelmingly that news organizations are biases and subject to partisan agendas. We used to joke in newsrooms that if we had both Democrats and Republicans calling to complain about our story, we were probably OK, but if only one side … Continue reading We’ve got work to do: Majority of public thinks media is biased
Blatant-plug-alert! I'm the publisher and editor of another website, Digital Vault, which I'd love for you to check out. The site focus on the intersection of digital, media, and marketing. We now have more than 100 advertising, marketing, and digital evangelists writing and contributing to the site and the growth has been nothing short of … Continue reading Great read: Digital Vault highlights the intersection of Digital + Media + Marketing
If you needed more proof on why you need to be a Multi-Platform Seller (MPS) to be successful in advertising today, look no further than Borell's Annual Survey of Local Advertisers. It's no longer traditional media or digital, it's a mix of both. 74% want a package that works. 74% buy digital and traditional together … Continue reading In today’s media world, you need to be a Multi-Platform Seller
With all the talk about fake news and how much the public doesn’t believe journalists, it’s important to note that there’s a huge difference in how people view NATIONAL news media versus LOCAL news media. The local folks live and work in your community, go to church there, shop at stores, pay local taxes and … Continue reading The difference between NATIONAL news reporting and LOCAL News reporting? Trust.
While we hear a constant drum beat that trust in the news media continues to drop, it’s not the same for advertising. In fact, more people think ads are more honest than they were three years ago, according to a YouGuv survey in March. Trust but verify Still, 64% of US adults think there should … Continue reading Who you trust more: Advertising or News Media?
The Trump administration has put tax reform on the table for debate. There are very few people that would argue what we have right now is working fine. One of the things under discussion, however, is eliminating the business deduction for advertising. Businesses are able to deduct the cost of ordinary and necessary businesses expenses, … Continue reading A bad idea: Congress looks at taxing advertising
66% of US thinks it is, 58% around the world agree. It’s not just you. People around the world are questioning what’s happening their world these days. In fact, More than half (58%) think their society is “broken.” 71% lack confidence in their government and even more, 81%, lack confidence in their political party. The survey, … Continue reading Is society as we know it “broken?”
If this isn’t a wake up call for the media, I don’t know what is. A Spring 2017 poll from Emerson College shows the nation is split on the job President Trump is doing: 48% of registered voters approve of the job he’s doing, versus the 47% that disapprove. It’s split about the way you’d … Continue reading Who’s more truthful: Trump or the media?
I was honored to be included in the list of 16 "media influencers" as named in the 2017 monthly edition of Local Media Today, by the Local Media Association (an industry trade association of more than 2,400 newspaper, TV, radio, pure plays and other media partners). It's a pretty impressive group to be included in and I was … Continue reading Paul Dughi named as one of 16 “Media Influencers” by Local Media Today
There’s no question it was a nasty election season. The losers? According to a poll by the Pew Research Center, just about everyone. The press got blasted… even more than the candidates themselves. When voters were asked to grade how different people/groups conducted themselves in the campaign, Donald Trump got a D or F grade … Continue reading Media, Pollsters get failing grades
Media folks fight with each other every day. They’ll do all sorts of things to beat their competition. So, when 18 media organizations get together to unite on a common goal, it might make you wonder what they’re all worried about. It appears they are worried about President-elect Donald Trump’s relationship with the media. They’ve … Continue reading President-Elect Trump slips the press pool twice; media goes crazy
The folks behind the popular game Pokemon Go are adding a Trump Tower to the game. It will show up randomly in cities for major events. Or not. See what we did there? Don’t blame me. You clicked on this story. We were sitting around in one of our marketing meetings talking about the fact … Continue reading The impact of a Trump Administration on Pokemon Go
Pollsters have gotten a lot of grief over getting the election results wrong. There’s reason to criticize, but I think some people are placing blame when it’s not as clear cut as they might think. First, it appears that although Trump won the electoral college, Clinton won the popular vote. The national polls aren’t tracking … Continue reading Were the Presidential polls really wrong – or was it just the way they were interpreted?