Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task. To date, it hasn’t happened. Everyone in the research sphere will tell you they can estimate based on algorithms and assumptions – but nobody has it figured out. Recently, … Continue reading Do you trust audience measurement data?
Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries. They are a big deal in ad circles. So, when they talk, people do listen. Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption
Yeah, yeah. We’ve all heard it a thousand times: You need to post original content to get traffic. Content is king. That’s what they told me. Build a better mousetrap and the world will beat a path to your door. I’m calling BS on that. There are roughly a billion websites out there. There are … Continue reading It’s not all about content marketing