Do you trust audience measurement data?

Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on is no doubt a difficult task.  To date, it hasn’t happened.  Everyone in the research sphere will tell you they can estimate based on algorithms and assumptions – but nobody has it figured out. Recently, … Continue reading Do you trust audience measurement data?

Study: Media Measurement missing 66% of all video consumption

Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big deal in ad circles.  So, when they talk, people do listen.  Here’s what they’re saying: 66% of TV and Video on content consumed by Millennials and Gen Xers is not being captured by current media … Continue reading Study: Media Measurement missing 66% of all video consumption