eMarketer’s tracking of digital ad spend shows continued spending growth. They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category. They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31% of retail display ad spent … Continue reading Retail digital ad spend continues to grow, but TV dwarfs other media
Video marketing is hot right now, but doing it right takes some work. The folks at Website Builder have put together a really good infographic that highlight 127 Facts You Probably Didn’t Know About Video Marketing that they made available to me to share. Take a look below. You can visit their website for more info.
My first book - "Weapons of Mass Distinction" - has been re-released and is available as a free download on Amazon. Get it here.
Guest Post: Lara Davis Your brand is the core of your marketing, the central theme around your products and services. Your brand is not your Logo or your Company Name, unless of course you are Apple or Google. For people to come and hire you, or buy from you, your brand needs to be crystal … Continue reading Branding when your name isn’t Apple or Google
Blatant-plug-alert! I'm the publisher and editor of another website, Digital Vault, which I'd love for you to check out. The site focus on the intersection of digital, media, and marketing. We now have more than 100 advertising, marketing, and digital evangelists writing and contributing to the site and the growth has been nothing short of … Continue reading Great read: Digital Vault highlights the intersection of Digital + Media + Marketing
If you needed more proof on why you need to be a Multi-Platform Seller (MPS) to be successful in advertising today, look no further than Borell's Annual Survey of Local Advertisers. It's no longer traditional media or digital, it's a mix of both. 74% want a package that works. 74% buy digital and traditional together … Continue reading In today’s media world, you need to be a Multi-Platform Seller
The rise in content marketing in advertising circles is staggering. From native ads to blog posts, articles, and videos, it’s re-framed how some businesses do marketing. The adoption of ad blockers and concern over where ads are placed has only accelerated the movement. It’s almost become a universal marketing tactic. 93% of business-to-business sellers use … Continue reading The case for content marketing
It's a chance to get your thoughts and your brand in front of this blog's 6,400+ followers - made up of television, advertising, marketing, and digital thought leaders. It's free to you, because it takes the load off of me to come up with everything! I post daily insights and trends, but there's always … Continue reading Now accepting guest posts!
Snapchat is about to launch a self-service ad platform. Digiday reports the interface will allow you to do Snap ads. Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process. That left a lot of small businesses out … Continue reading Self-serve Snap Ads coming to Snapchat
Until now, I called it a tie between coffee and water. I mean, really, how did coffee end up costing $4 a cup and water $2 a bottle? New data though ends the tie. It’s over. The winner is water. Compared to tap water, it’s 2,000 times more expensive, less environmentally friendly, and experts question … Continue reading The marketing trick of the century
Consumers have bought more than 11 million internet-connected Vizio televisions since 2010. But according to a complaint filed by the FTC and the New Jersey Attorney General, consumers didn’t know that while they were watching their TVs, Vizio was watching them. The lawsuit challenges the company’s tracking practices and offers insights into how established consumer … Continue reading FTC smacks Vizio for tracking what you watch on TV and selling data without permission
U.S. advertising spend in digital advertising in the third quarter of 2016 alone was nearly $18 billion dollars. The latest IAB Internet Advertising Revenue Report shows the number at $17.6 billion. This marks the highest third quarter for digital advertising spending on record and a 20% increase over the same time period in 2015. It also accounts for … Continue reading US digital ad spend nearly $18B in 3Q 2016
Think of your brain as a giant hard drive. It can hold a lot of information, but it does have a limit. And, like a hard drive, the limit is reached frequently. So when new information comes in and there’s no room left, it often pushes out the other information and deletes it. That’s why … Continue reading The Nausea rule of advertising
Advertising lessons learned from working in the news business For several years, I worked as a strategic consultant and trainer at some of America’s top television stations, including those owned by Gannett Broadcasting, Hearst-Argyle, Post-Newsweek, Cox, Raycom Media, Journal Broadcasting, Freedom, and Fox. I have worked on projects for Entertainment Tonight, Hard Copy and Real … Continue reading Define your Weapon of Mass Distinction: Avoiding “We do it too” advertising
To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers. You already know it’s not enough to have a great product. It’s not enough to assemble your unique selling proposition - what I call your Weapon of Mass Distinction. It’s not enough to have a great … Continue reading Bulls-eye marketing: Finding the sweet spot
Yeah, yeah. We’ve all heard it a thousand times: You need to post original content to get traffic. Content is king. That’s what they told me. Build a better mousetrap and the world will beat a path to your door. I’m calling BS on that. There are roughly a billion websites out there. There are … Continue reading It’s not all about content marketing