Retail digital ad spend continues to grow, but TV dwarfs other media

eMarketer’s tracking of digital ad spend shows continued spending growth.  They predict 2017 will see an increase of 15.8% in the retail sector -the largest spending category.  They predict double digit growth in retail online ad spend through the next 3 years. Digital video, per eMarketer, will account for 31% of retail display ad spent … Continue reading Retail digital ad spend continues to grow, but TV dwarfs other media

Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

Blatant-plug-alert!  I'm the publisher and editor of another website, Digital Vault, which I'd love for you to check out. The site focus on the intersection of digital, media, and marketing.  We now have more than 100 advertising, marketing, and digital evangelists writing and contributing to the site and the growth has been nothing short of … Continue reading Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

In today’s media world, you need to be a Multi-Platform Seller

If you needed more proof on why you need to be a Multi-Platform Seller (MPS) to be successful in advertising today, look no further than Borell's Annual Survey of Local Advertisers. It's no longer traditional media or digital, it's a mix of both.  74% want a package that works. 74% buy digital and traditional together … Continue reading In today’s media world, you need to be a Multi-Platform Seller

The case for content marketing

The rise in content marketing in advertising circles is staggering.  From native ads to blog posts, articles, and videos, it’s re-framed how some businesses do marketing.  The adoption of ad blockers and concern over where ads are placed has only accelerated the movement. It’s almost become a universal marketing tactic. 93% of business-to-business sellers use … Continue reading The case for content marketing

Self-serve Snap Ads coming to Snapchat

Snapchat is about to launch a self-service ad platform.  Digiday reports the interface will allow you to do Snap ads.  Snap ads are full-screen videos (vertical) that show up between stories. Previously, you had to buy these through a Snapchat ad partner that would manage the process.  That left a lot of small businesses out … Continue reading Self-serve Snap Ads coming to Snapchat

FTC smacks Vizio for tracking what you watch on TV and selling data without permission

Consumers have bought more than 11 million internet-connected Vizio televisions since 2010. But according to a complaint filed by the FTC and the New Jersey Attorney General, consumers didn’t know that while they were watching their TVs, Vizio was watching them. The lawsuit challenges the company’s tracking practices and offers insights into how established consumer … Continue reading FTC smacks Vizio for tracking what you watch on TV and selling data without permission

US digital ad spend nearly $18B in 3Q 2016

U.S. advertising spend  in digital advertising in the third quarter of 2016 alone was nearly $18 billion dollars. The latest IAB Internet Advertising Revenue Report shows the number at  $17.6 billion.   This marks the highest third quarter for digital advertising spending on record and a 20% increase over the same time period in 2015. It also accounts for … Continue reading US digital ad spend nearly $18B in 3Q 2016

Define your Weapon of Mass Distinction: Avoiding “We do it too” advertising

Advertising lessons learned from working in the news business For several years, I worked as a strategic consultant and trainer at some of America’s top television stations, including those owned by Gannett Broadcasting, Hearst-Argyle, Post-Newsweek, Cox, Raycom Media, Journal Broadcasting, Freedom, and Fox. I have worked on projects for Entertainment Tonight, Hard Copy and Real … Continue reading Define your Weapon of Mass Distinction: Avoiding “We do it too” advertising

Bulls-eye marketing: Finding the sweet spot

  To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers. You already know it’s not enough to have a great product.  It’s not enough to assemble your unique selling proposition - what I call your Weapon of Mass Distinction.  It’s not enough to have a great … Continue reading Bulls-eye marketing: Finding the sweet spot