Tag: marketing
62 Posts
Ad Agency, Advertising, Branding, Business, Consumer, Digital, Research
Why Don’t Marketers Target People with Money to Spend?
10 Steps to Help Your Business with Content Marketing
Advertising, Business, Digital, Google, Research
When Can I Measure the ROI of My B2B Campaigns?
Advertising, Branding, Business, Change, Consumer, Digital, Research, Television
Advertising During Uncertain Times: 11 Research Projects Tell the Same Story
Advertising, Business, Television
What is the World’s Largest Advertiser Doing Right Now?
Advertising, Branding, Business, Content Marketing, Digital, Leadership
Take Control of Your Brand Conversation or Someone Else Will
Advertising, Business, Digital, Google, Research
When Can I Measure the ROI of My B2B Campaigns?
Advertising, Business, Consumer, Content Marketing, Digital, Research
Marketers #1 Goal in 2019? Get That Email Address
Advertising, Branding, Business, Change, Digital, Facebook, Google, PPC, Research, Search, Social, Television, Video
Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising
Advertising, Branding, Business, Consumer, Research
“Belief-Driven Buyers” Are Playing a Bigger Role in Brand Trust
Advertising, Branding, Business, Consumer, Digital, OTT, Pay TV (Cable, Satellite), Video, YouTube
Despite What You Hear, TV is still the Dominant Medium
Advertising, Branding, Business, Consumer, Digital, Research
Restaurants Are Spending Significantly More on Digital Ads
Advertising, Business, Research
Basics in Sales & Marketing: Would You Hire a Milkshake?
Advertising, Branding, Digital, Fraud, Research
Brands, Agencies say Lack of ROI Proof & Ad Fraud are Biggest Threats to Digital Budgets
Branding, Business, Change, Research, Search, Social
AI is changing the way we interact with brands
Top 10 Trends for Programmatic Advertising
Digital Transformation Starts at the Top
Business, Consumer, Digital, Interesting, Metrics, Research
For Online Reviews, Recency Matters
Advertising, Business, Digital, Facebook, Metrics, Mobile, Social, Video
Optimizing Ad Performance: Measuring ROI for Digital Campaigns
Advertising, Digital, Facebook, Native Advertising, Social
Using Facebook Messenger to Build Your Brand
Advertising, Attribution, Branding, Consumer, Digital, Google, Metrics, Research, Search, Television
Online Brand Search Spikes Within Seconds of TV Ads Airing
Ad Agency, Advertising, Branding, Research
In-House Ad Agencies Are Growing Dramatically
Advertising, Branding, Business, Interesting, Viral Campaigns
Five of the Biggest Cause Marketing Fails
Advertising, Branding, Business, Digital, Research, Television
Direct correlation between TV ads and auto website traffic: Ignore it at your own peril
It’s All About Mobile (INFOGRAPHIC)
The Assumptive No: Why Salespeople Don’t Ask for the Order
Advertising, Business, Digital
The Digital Work Tools Marketers Can’t Do Without
Don’t forget about email in your marketing strategy
Advertising, Consumer, Content Marketing, Digital, Television
Bulls-eye marketing: Finding the sweet spot
Even small businesses have to make time for marketing
Advertising, Branding, Content Marketing, Social, Viral Campaigns
Emotional Brands and Neuroscience Marketing
Advertising, Branding, Digital, Research
A Neuroscientific Approach to Emotional Marketing
Advertising, News, Social, Television
Which type of advertising is considered the most intrustive?
Advertising, Attribution, Consumer, Facebook, Research, Television, Video, YouTube
What ads most lead to purchases: TV, Facebook, or YouTube?
Ad Agency, Advertising, Digital, Ethics, Facebook, News, Research, Search
Who should solve the problem of advertisements placed against fake news?
Advertising, Attribution, Content Marketing, Digital, Native Advertising, Viral Campaigns
B2B Content Marketing: Why it Works
Advertising, Branding, Business, Change, Digital, Search
Insider Secrets of the Google 3-Pack
Advertising, Branding, Business, Digital, Facebook, Newspaper, Radio, Research, Social, Television
Which Advertising Medium Do Consumers Trust the Most?
20 Tried and True Tips for Personalizing B2B Sales Calls
Advertising, Branding, Business, Interesting, Viral Campaigns
Five of the Biggest Cause Marketing Fails
Advertising, Business, Consumer, Digital, Metrics, Mobile, Video
Retail digital ad spend continues to grow, but TV dwarfs other media
Advertising, Facebook, Video, Viral Campaigns, YouTube
127 Facts You Probably Didn’t Know About Video Marketing
Ad Agency, Advertising, Amazon, Apple, Attribution, Branding, Business, Consumer, Content Marketing, Digital, Management, Television, Video
My first book has been re-released as a free download on Amazon
Advertising, Content Marketing, Digital, Quotes, Social
What content is…
Gotta be a little crazy
Your brand story
About great marketing
Ad Agency, Advertising, Business, Content Marketing, Native Advertising
The case for content marketing
Advertising, Branding, Business, Consumer
Branding when your name isn’t Apple or Google
Branding, Business, Content Marketing, Digital, Social
Great read: Digital Vault highlights the intersection of Digital + Media + Marketing
Ad Agency, Advertising, Business, Change
In today’s media world, you need to be a Multi-Platform Seller
Advertising, Consumer, Content Marketing, Digital, Native Advertising, Video, Viral Campaigns
The case for content marketing
Now accepting guest posts!
Advertising, Apps, Business, Facebook, Google, SnapChat, Social, Twitter
Self-serve Snap Ads coming to Snapchat
The marketing trick of the century
Advertising, Consumer, Digital, Privacy
FTC smacks Vizio for tracking what you watch on TV and selling data without permission
US digital ad spend nearly $18B in 3Q 2016
Advertising, Consumer, Content Marketing, Digital, Research
The Nausea rule of advertising
Advertising, Content Marketing, Digital
Define your Weapon of Mass Distinction: Avoiding “We do it too” advertising
Advertising, Consumer, Content Marketing, Digital, Television
Bulls-eye marketing: Finding the sweet spot
Paul Dughi.com 