
Tag: marketing
62 Posts


Ad Agency, Advertising, Branding, Business, Consumer, Digital, Research
Why Don’t Marketers Target People with Money to Spend?

10 Steps to Help Your Business with Content Marketing

Advertising, Business, Digital, Google, Research
When Can I Measure the ROI of My B2B Campaigns?

Advertising, Branding, Business, Change, Consumer, Digital, Research, Television
Advertising During Uncertain Times: 11 Research Projects Tell the Same Story

Advertising, Business, Television
What is the World’s Largest Advertiser Doing Right Now?

Advertising, Branding, Business, Content Marketing, Digital, Leadership
Take Control of Your Brand Conversation or Someone Else Will

Advertising, Business, Digital, Google, Research
When Can I Measure the ROI of My B2B Campaigns?

Advertising, Business, Consumer, Content Marketing, Digital, Research
Marketers #1 Goal in 2019? Get That Email Address

Advertising, Branding, Business, Change, Digital, Facebook, Google, PPC, Research, Search, Social, Television, Video
Changing Channels: Direct to Consumer Brands Are Moving Digital Dollars Back to Traditional Advertising

Advertising, Branding, Business, Consumer, Research
“Belief-Driven Buyers” Are Playing a Bigger Role in Brand Trust

Advertising, Branding, Business, Consumer, Digital, OTT, Pay TV (Cable, Satellite), Video, YouTube
Despite What You Hear, TV is still the Dominant Medium

Advertising, Branding, Business, Consumer, Digital, Research
Restaurants Are Spending Significantly More on Digital Ads

Advertising, Business, Research
Basics in Sales & Marketing: Would You Hire a Milkshake?

Advertising, Branding, Digital, Fraud, Research
Brands, Agencies say Lack of ROI Proof & Ad Fraud are Biggest Threats to Digital Budgets

Branding, Business, Change, Research, Search, Social
AI is changing the way we interact with brands

Top 10 Trends for Programmatic Advertising

Digital Transformation Starts at the Top

Business, Consumer, Digital, Interesting, Metrics, Research
For Online Reviews, Recency Matters

Advertising, Business, Digital, Facebook, Metrics, Mobile, Social, Video
Optimizing Ad Performance: Measuring ROI for Digital Campaigns

Advertising, Digital, Facebook, Native Advertising, Social
Using Facebook Messenger to Build Your Brand

Advertising, Attribution, Branding, Consumer, Digital, Google, Metrics, Research, Search, Television
Online Brand Search Spikes Within Seconds of TV Ads Airing

Ad Agency, Advertising, Branding, Research
In-House Ad Agencies Are Growing Dramatically

Advertising, Branding, Business, Interesting, Viral Campaigns
Five of the Biggest Cause Marketing Fails

Advertising, Branding, Business, Digital, Research, Television
Direct correlation between TV ads and auto website traffic: Ignore it at your own peril

It’s All About Mobile (INFOGRAPHIC)

The Assumptive No: Why Salespeople Don’t Ask for the Order

Advertising, Business, Digital
The Digital Work Tools Marketers Can’t Do Without

Don’t forget about email in your marketing strategy

Advertising, Consumer, Content Marketing, Digital, Television
Bulls-eye marketing: Finding the sweet spot

Even small businesses have to make time for marketing

Advertising, Branding, Content Marketing, Social, Viral Campaigns
Emotional Brands and Neuroscience Marketing

Advertising, Branding, Digital, Research
A Neuroscientific Approach to Emotional Marketing

Advertising, News, Social, Television
Which type of advertising is considered the most intrustive?

Advertising, Attribution, Consumer, Facebook, Research, Television, Video, YouTube
What ads most lead to purchases: TV, Facebook, or YouTube?

Ad Agency, Advertising, Digital, Ethics, Facebook, News, Research, Search
Who should solve the problem of advertisements placed against fake news?

Advertising, Attribution, Content Marketing, Digital, Native Advertising, Viral Campaigns
B2B Content Marketing: Why it Works

Advertising, Branding, Business, Change, Digital, Search
Insider Secrets of the Google 3-Pack

Advertising, Branding, Business, Digital, Facebook, Newspaper, Radio, Research, Social, Television
Which Advertising Medium Do Consumers Trust the Most?

20 Tried and True Tips for Personalizing B2B Sales Calls

Advertising, Branding, Business, Interesting, Viral Campaigns
Five of the Biggest Cause Marketing Fails

Advertising, Business, Consumer, Digital, Metrics, Mobile, Video
Retail digital ad spend continues to grow, but TV dwarfs other media

Advertising, Facebook, Video, Viral Campaigns, YouTube
127 Facts You Probably Didn’t Know About Video Marketing

Ad Agency, Advertising, Amazon, Apple, Attribution, Branding, Business, Consumer, Content Marketing, Digital, Management, Television, Video
My first book has been re-released as a free download on Amazon

Advertising, Content Marketing, Digital, Quotes, Social
What content is…

Gotta be a little crazy

Your brand story

About great marketing

Ad Agency, Advertising, Business, Content Marketing, Native Advertising
The case for content marketing

Advertising, Branding, Business, Consumer
Branding when your name isn’t Apple or Google

Branding, Business, Content Marketing, Digital, Social
Great read: Digital Vault highlights the intersection of Digital + Media + Marketing

Ad Agency, Advertising, Business, Change
In today’s media world, you need to be a Multi-Platform Seller

Advertising, Consumer, Content Marketing, Digital, Native Advertising, Video, Viral Campaigns
The case for content marketing

Now accepting guest posts!

Advertising, Apps, Business, Facebook, Google, SnapChat, Social, Twitter
Self-serve Snap Ads coming to Snapchat

The marketing trick of the century
Advertising, Consumer, Digital, Privacy
FTC smacks Vizio for tracking what you watch on TV and selling data without permission

US digital ad spend nearly $18B in 3Q 2016

Advertising, Consumer, Content Marketing, Digital, Research
The Nausea rule of advertising

Advertising, Content Marketing, Digital
Define your Weapon of Mass Distinction: Avoiding “We do it too” advertising

Advertising, Consumer, Content Marketing, Digital, Television
Bulls-eye marketing: Finding the sweet spot
