Cord-cutting is growing rapidly. After years of relatively small number of consumers ditching their cable and satellite connections, the number of people opting for going it alone or smaller video bundles has grown dramatically in the last year. According to a Magid Broadcast study of consumers this April (reporter by Axios), the number of cord-cutters … Continue reading New Study: Cord-Cutting is accelerating in 2017
Content may be important, but it’s more like The Prince. The King, of course, is Platform. Think about it for a moment. What’s the world’s largest social media? Facebook. Largest search engine? Google. Biggest video site? YouTube. Notice a trend? They are all aggregators of content, not content creators (with a few exceptions). The internet … Continue reading The battle for the online throne: Content vs Platform
The folks at Gallup have been surveying everything about American society for decades. One advantage to that is tracking how people think about key issues over time. This June, when they asked about people’s confidence in newspapers, the numbers hit an all-time low. Television News wasn’t far behind, ranking just one point above newspapers. Sadly, … Continue reading Confidence in newspapers, TV news hits all-time lows
Whether it’s a Smart TV with the internet and some services baked in, a Blue-Ray player, Roku, Google, FireTV, AppleTV or one of the dozen other internet-connected devices, US households continue to connect their television sets to the Internet at a rapid pace. A study from Frank N. Magid Associates shows that nearly three-fourths of … Continue reading Connected TVs: Streaming first, live TV second
You work so hard to craft that perfect piece of content and post it on social media. Hooray! Lots of people click on it. That's sure to get people to like your page, visit you more often, and hopefully remember where they got it, right? Well, maybe not. If you’re not one of the major … Continue reading Do people even know who published the social media content they’re reading?