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Tag Archives: creative

What drives ROI in advertising? Creative and Reach
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August 18, 2017 by Paul Dughi

Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage. Nielsen …
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Category: Ad Agency, Advertising, Branding, Business | Tags: Brand, creative, Nielsen, reach, ROI, targeting
Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates
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June 6, 2017 by Paul Dughi

The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017. Instead, it wants advertisers to …
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Category: Ad Agency, Advertising, Content Marketing, Digital, Google, mobile, Video | Tags: ad agencies, Advertising, creative, flash, html5, publishers, Video
Bulls-eye marketing: Finding the sweet spot
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November 4, 2016 by Paul Dughi

To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers. You …
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Category: Advertising, Consumer, Content Marketing, Digital, Television | Tags: Content Marketing, creative, digital ad, marketing, placement, Television, unique selling proposition, Weapon of Mass Distinction

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