Tag Archives: creative

  1. What drives ROI in advertising? Creative and Reach

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    August 18, 2017 by Paul Dughi

    Nielsen, the ratings folks, unveiled a study of 500 advertising campaigns which tracked ROI against sales and media usage. Nielsen …
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  2. Despite a year warning, publishers and ad creators aren’t ready for Flash ad end dates

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    June 6, 2017 by Paul Dughi

    The Interactive Advertising Bureau advocated for an end to Flash video ads by July 2017.  Instead, it wants advertisers to …
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  3. Bulls-eye marketing: Finding the sweet spot

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    November 4, 2016 by Paul Dughi

      To maximize the effectiveness of your advertising, you have to place it squarely in the target for consumers. You …
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