Cord-cutting is growing rapidly. After years of relatively small number of consumers ditching their cable and satellite connections, the number of people opting for going it alone or smaller video bundles has grown dramatically in the last year. According to a Magid Broadcast study of consumers this April (reporter by Axios), the number of cord-cutters … Continue reading New Study: Cord-Cutting is accelerating in 2017
How big a deal is this cord-cutting thing for TV? It may depend on who you ask. The number of people cutting out cable has slowed, but it’s still a growing number. But when you slice and dice those dropping (cord-cutters) or never subscribing (cord-nevers), this new report shows one demographic that’s cutting at … Continue reading A huge number of Millennial Men aren’t watching any TV on any device
Cord cutting is real and it’s gaining traction, but not as quickly as predicted. Nielsen’s latest report shows homes that subscribe to pay-TV (cable or satellite) is down 1.7% from last January. That’s hardly a tidal wave of cord cutters. At the same time, the number of TV households actually grew by 1.7%. Yes, overall … Continue reading Cord Cutting and Skinny Bundles: More hype than hope?