Tag Archives: comScore

  1. Do you trust audience measurement data?

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    October 12, 2017 by Paul Dughi

    Trying to accurately measure audience against a plethora of cable, satellite, over-the-top, mobile, tablets, Roku, AppleTV, and on and on …
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  2. Study: Media Measurement missing 66% of all video consumption

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    October 7, 2017 by Paul Dughi

    Global marketing company Omnicom handles ad services for more than 5,000 clients in over 100 countries.  They are a big …
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  3. It’s over: Mobile has won

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    May 18, 2017 by Paul Dughi

    We passed the tipping point in 2014.  Since then, the use of mobile has exploded.  If you’re still focusing on …
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  4. Google/You Tube, Facebook agree to audits from Media Rating Council

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    February 24, 2017 by Paul Dughi

    Amid industry clamor, Google is joining Facebook in announcing they are willing to do an independent audit by a third-party.  …
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  5. Facebook has been providing inflated video metrics for the past two years

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    September 25, 2016 by Paul Dughi

    Facebook has now publicly apologized for overstating video metrics for more than two years.  That’s nice.  But not not so …
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  6. How do you watch media in your home?

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    June 22, 2016 by Paul Dughi

    How many internet-connected devices do you have in your home? Think about that for a minute. Connected devices include phones, …
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