Tag Archives: Borrell & Associates

  1. How much do small businesses spend on social media outsourcing?

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    October 11, 2017 by Paul Dughi

    The lure of social media for small businesses is huge.  The promise of a direct connection with local consumers that …
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  2. The CNA (Customer Needs Analysis) is Dead

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    May 24, 2016 by Paul Dughi

    The average SMB (Small and Midsize Business) gets 17 sales calls per month.  I’ve talked to some that say they …
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