The lure of social media for small businesses is huge. The promise of a direct connection with local consumers that you can do yourself at no cost is a big promise. For most who try it, though, they realize pretty quickly that to make an impact, it’s a lot of work and you really do … Continue reading How much do small businesses spend on social media outsourcing?
The average SMB (Small and Midsize Business) gets 17 sales calls per month. I’ve talked to some that say they get that many every week. So there’s no doubt they feel overwhelmed, why they don’t take our calls or respond to our emails, and why they may not believe what we’re selling. As one business … Continue reading The CNA (Customer Needs Analysis) is Dead