Tag Archives: Ad Fraud

  1. World’s largest advertiser cuts $140m in digital ads and grows sales

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    July 31, 2017 by Paul Dughi

    The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running …
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  2. Heavyweight advertisers join the Google/YouTube boycott

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    March 23, 2017 by Paul Dughi

    The boycott Google movement may be gaining some ground.  Ad Contrarian Bob Hoffman reports that AT&T has now announced it …
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  3. Senior marketing execs: Virtually no proof social media ads are working

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    February 6, 2017 by Paul Dughi

    First, some facts: Spending on advertising on social media in just the first half of 2016 topped $7 billion dollars, …
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  4. Even massive scale doesn’t guarantee advertising revenue on-line

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    January 5, 2017 by Paul Dughi

    You may not have heard of Medium.  It’s a unique platform for sharing intelligent, thought-provoking pieces and has attracted a …
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  5. Biggest ad fraud in history?  Hackers stealing $3-$5 million dollars a day using video ads

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    December 21, 2016 by Paul Dughi

    White Ops security researchers have exposed the most profitable and advanced ad fraud operation ever seen by the industry. Dubbed …
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  6. Fake websites & bots generated $1.5 million a month for one Florida fraudster

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    June 5, 2016 by Paul Dughi

    A Florida company was generating $1.5 million dollars a month in online ads using fake websites, according to Ad Age.  It …
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