Tag Archives: Ad Fraud
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World’s largest advertiser cuts $140m in digital ads and grows sales
Leave a commentJuly 31, 2017 by Paul Dughi
The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running …
Continue readingCategory: Ad Agency, Advertising, Business, Digital, metrics | Tags: Ad Fraud, Advertising, Digital, online ads
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Heavyweight advertisers join the Google/YouTube boycott
Leave a commentMarch 23, 2017 by Paul Dughi
The boycott Google movement may be gaining some ground. Ad Contrarian Bob Hoffman reports that AT&T has now announced it …
Continue readingCategory: Ad Agency, Advertising, Google, Hacking, News, Social, Video, YouTube | Tags: Ad Fraud, ad tech, Google, martech, methbot, philipp shindler, the guardian, twrorrism, YouTube
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Senior marketing execs: Virtually no proof social media ads are working
Leave a commentFebruary 6, 2017 by Paul Dughi
First, some facts: Spending on advertising on social media in just the first half of 2016 topped $7 billion dollars, …
Continue readingCategory: Advertising, Digital, Facebook, Hacking, metrics, Social, Twitter | Tags: Ad Age, Ad Fraud, ad network, ad tech, Advertising, AMA, crime, DIgital advertising, Facebook, IAB, metrics, Organized crime, PricewaterhouseCoopers, results, social media, social media ads, traditional media, Twitter
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Even massive scale doesn’t guarantee advertising revenue on-line
Leave a commentJanuary 5, 2017 by Paul Dughi
You may not have heard of Medium. It’s a unique platform for sharing intelligent, thought-provoking pieces and has attracted a …
Continue readingCategory: Advertising, Content Marketing, Digital, Social, Twitter | Tags: Ad Fraud, ad-driven media, broken system, Clickbait, Digital Vault, Ev Williams, fake news, Medium, SportsRaid, Twitter
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Biggest ad fraud in history? Hackers stealing $3-$5 million dollars a day using video ads
Leave a commentDecember 21, 2016 by Paul Dughi
White Ops security researchers have exposed the most profitable and advanced ad fraud operation ever seen by the industry. Dubbed …
Continue readingCategory: Ad Agency, Advertising, Consumer, Digital, Ethics, Fraud, Hacking, Law, Video | Tags: abc, abc mouse, Ad Fraud, aol, BBC, bob hoffman, cbs news, CNN, cyber fraud, cyber security, ESPN, food network, fox sports, methbot, micahel tiffany, mike zaneis, national geographic, NBC, NFL, oprah, russia, slate, TAG, tamer hassan, time, USA TODAY, white ops
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Fake websites & bots generated $1.5 million a month for one Florida fraudster
Leave a commentJune 5, 2016 by Paul Dughi
A Florida company was generating $1.5 million dollars a month in online ads using fake websites, according to Ad Age. It …
Continue readingCategory: Ad Agency, Advertising, Fraud | Tags: Ad Age, Ad Fraud, Associaton of National Advertisers, Bob Liodice, Bots, Click Fraud, Fake Websites, Financial Times, Mercedes Benz, MyersBizNet, TAG
