World’s largest advertiser cuts $140m in digital ads and grows sales

The world’s largest advertiser – Procter & Gamble- has been vocal about concerns over where its online ads are running and who’s clicking on them made a startling announcement at the end of July. After spending a third of its ad budget last year online – and watching sales diminish 8% - the company announced … Continue reading World’s largest advertiser cuts $140m in digital ads and grows sales

Heavyweight advertisers join the Google/YouTube boycott

The boycott Google movement may be gaining some ground.  Ad Contrarian Bob Hoffman reports that AT&T has now announced it will pull all display ads from Google properties.  This comes on the heels of some of the U.K.’s biggest advertisers, including the government and The Guardian newspaper, pulled its ads from Google and YouTube. It … Continue reading Heavyweight advertisers join the Google/YouTube boycott

Senior marketing execs: Virtually no proof social media ads are working

First, some facts: Spending on advertising on social media in just the first half of 2016 topped $7 billion dollars, according to the Interactive Advertising Bureau (IAB) study done by PricewaterhouseCoopers. Spending continues to grow. eMarketer projects US 2016 social media ad spend at $15.36 billion for the year. Ad Age reports that marketers are … Continue reading Senior marketing execs: Virtually no proof social media ads are working

Even massive scale doesn’t guarantee advertising revenue on-line

You may not have heard of Medium.  It’s a unique platform for sharing intelligent, thought-provoking pieces and has attracted a host of experts and regular folks that like to write.  It has grown like mad – it attracts more than 60 million visitors each month.  Readers and published posts were up about 300% year-to-year. But … Continue reading Even massive scale doesn’t guarantee advertising revenue on-line

Biggest ad fraud in history?  Hackers stealing $3-$5 million dollars a day using video ads

White Ops security researchers have exposed the most profitable and advanced ad fraud operation ever seen by the industry. Dubbed "The Methbot Operation" after references to "meth" in the code of the bot itself, a group of operators has siphoned off as much as $180 million from major U.S. media companies and brand advertisers. Controlled … Continue reading Biggest ad fraud in history?  Hackers stealing $3-$5 million dollars a day using video ads

Fake websites & bots generated $1.5 million a month for one Florida fraudster

A Florida company was generating $1.5 million dollars a month in online ads using fake websites, according to Ad Age.  It wasn’t all that hard.  They set up websites and then listed them as places to advertise in automated ad-buying markets, including some of the industry’s biggest names.   Then, they hit the sites hard with bots … Continue reading Fake websites & bots generated $1.5 million a month for one Florida fraudster