Facebook, Apple join the billion dollar club for spending on original video content

Everybody, it seems, wants to be in the TV business.  OK, it’s really the video business, but it’s the same thing the TV networks have been doing for years:  producing original television content. The WSJ reports that Facebook is looking to spend A BILLION DOLLARS on original video content for its Watch video platform.  Recently, … Continue reading Facebook, Apple join the billion dollar club for spending on original video content

Media outlets hits by massive “fake like” campaign; Facebook purges 200 million

USA Today lost nearly 6 million likes in April.  They were fake Facebook accounts that had liked the paper.  Parent company Gannett said there are still more than two million more fake accounts floating around.  That adds up to roughly 38% of all likes, according to a CBS analysis of the USA Today Facebook page. … Continue reading Media outlets hits by massive “fake like” campaign; Facebook purges 200 million

Biggest ad fraud in history?  Hackers stealing $3-$5 million dollars a day using video ads

White Ops security researchers have exposed the most profitable and advanced ad fraud operation ever seen by the industry. Dubbed "The Methbot Operation" after references to "meth" in the code of the bot itself, a group of operators has siphoned off as much as $180 million from major U.S. media companies and brand advertisers. Controlled … Continue reading Biggest ad fraud in history?  Hackers stealing $3-$5 million dollars a day using video ads