Cord-cutting is growing rapidly. After years of relatively small number of consumers ditching their cable and satellite connections, the number of people opting for going it alone or smaller video bundles has grown dramatically in the last year. According to a Magid Broadcast study of consumers this April (reporter by Axios), the number of cord-cutters in 2017 is expected to grow more than 50%.
Brent Magid, CEO and president of Frank N. Magid Associates, said it’s not all about price. Only 29% of consumers who plan to discontinue their cable or satellite TV service consider cost as the chief reason for doing so, Magid said at the MFM CFO Summit. He cited other reasons, such as control, convenience, customization, and VOD (Video On Demand) as drivers.
There’s no denying this cord-cutting this is real.
When forced to choose between pay TV (cable, satellite) and streaming services, people that currently use both react…
Which company’s customers are the unhappiest and which one gets the brunt of anger where you live?